Agritourism Questionnaire

Traveller's Sentiments/Perception

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* 1. What is your sex?

Male

Female

Non-binary

Prefer not to say

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* 2. Which category represents your age?

18-24

25-34

35-44

45-54

55-64

65- 74

75+

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* 3. In what country do you currently reside?

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* 4. What is the highest level of education you have completed?

Less than high school

High school graduate

Undergraduate

Graduate (Masters)

Post Graduate (PhD, post doc)

Other (please specify)

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* 5. In which sector do you work?

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* 6. What is your average annual income? ($US or equivalent)

Under $15,000

Between $15,000 and $29,999

Between $30,000 and $49,999

Between $50,000 and $74,999

Between $75,000 and $99,999

Between $100,000 and $150,000

Over $150,000

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* 7. Which of the following best describe your travels?

Mostly within my country of residence

Mostly outside my country of residence

Equal amounts within and outside my country of residence

Other (please specify)

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* 8. Which of the following factors motivated your decision to travel pre-COVID-19. Rank in order of priority, with 1 being most relevant, 8 being the least relevant.

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* 9. Which of the following will most likely be motivating factors for you to travel post-COVID-19. Rank in order of priority, with 1 being most relevant, 8 being the least relevant.

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* 10. During your travels, which of the following agricultural/culinary activities have in the past or might in the future interest you the most? Rank from 1-8, with 1 being your most preferred, 8 being the least preferred.

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* 11. During your travels, how interested would you be in staying on a farm instead of a traditional hotel?

Definitely, I plan my travels around farm stays

Sounds interesting, I am open to trying it

Maybe, it depends on the farm facilities

Not interested at all

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* 12. Which statement most represents your views on food and drink, during your travel?

I am always on the look-out for healthier choices when purchasing food and drink

I am willing to pay a price premium for tasty, nutritious food

I only choose the healthier options if the cost is within my budget

I consume whatever is conveniently available to me

I dislike the taste of healthy food options; I avoid purchasing this type of food

I choose what to eat based on the social and environmental impact of the food production process – from the farm to fork

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* 13. To which of the following regions would you be interested in travelling to experience its agricultural and culinary tourism offerings? Rank the top six (6) in order of preference, with 1 being the most preferred, 6 being the least preferred.

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* 14. Which factor most influenced your response to question 13? Rank from 1-8, with 1 being the strongest influencing factor, 8 being the least important factor to selecting the region you visit.

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* 15. Which of the following sources has the strongest influence on your perception of the region you choose to visit or not visit? Rank from a scale of 1 to 4, with 1 having the strongest influence, 4 having the least.