Sharon Towers Fall 2021 Marketing Communications Survey

Sharon Towers is interested in how and where you get your news and information. As a non-profit organization, we want to be good stewards of the money used in our marketing communications. We would appreciate it if you would fill out the short survey below. Ask a token of our thanks, if you furnish your name and email, you will be entered into a drawing for a $100 Amazon gift card. Also, if you are interested in receiving the results of the survey, we would like to send it to you via email.

Question Title

* 1. How many days of the week do you read, listen to or watch some form of news?

Never

1-2 days

3-6 days

Every day

Question Title

* 2. Please rank what time of day you get your news most often? (Click or tap and hold your selection and drag it to the desired position.)

Morning

N/A

Afternoon

N/A

Evening

N/A

Other

N/A

Question Title

* 3. Please rank your sources for news from most used to least used. (Click or tap and hold your selection and drag it to the desired position.)

N/A

Social Media

N/A

Radio

N/A

Online (not social media)

N/A

Word of mouth

N/A

None of the above

N/A

Question Title

* 4. Please rank the technology you use to get your news, from most to least used. (Click or tap and hold your selection and drag it to the desired position.)

Mobile phone

N/A

Television

N/A

Radio

N/A

Tablet

N/A

Computer (laptop or desktop)

N/A

Virtual Assistant (Amazon Alexa, Google Assitant, etc.)

N/A

Other

N/A

Question Title

* 5. If you watch television for news, which is your primary source?

Local news

Network news

Cable news network

I do not watch TV for news

Other (please specify)

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* 6. If you get news from social media outlets, please share which ones. (Check as many as apply.)

Facebook

Twitter

Instagram

YouTube

Other (please specify below)

I do not get news from social media outlets

Please tell us why you make this choice.

Question Title

* 7. If you listen to radio for news, how do you listen most often?

Local AM radio station (including local and/or syndicated programming, e.g. WBT)

Local FM radio station (including local and/or syndicated programming, e.g. WFAE/NPR)

Satellite radio, Internet radio or podcasts

I do not listen to radio for news

Other (please specify)

Question Title

* 8. If you get news from print sources, which ones do you use?

Charlotte Observer

Other local newspaper

Non-local newspaper (USA Today, Washington Post, New York Times, etc.)

I do not get my news from print sources

Other (please specify)

Question Title

* 9. How would you describe your typical news consumption?

Scanning headlines or short bursts of reading/listening, etc.

In depth engagement with only stories that matter to me

Focus on opinion more than news

Other (please specify)

Question Title

* 10. When you consume news, how often do you talk about it with friends and family or share posts on social media?

Always

Usually

Sometimes

Rarely

Never

Question Title

* 11. Please rank the kind of news content you consume, from most to least. (Click or tap and hold your selection and drag it to the desired position.)

National

N/A

Headlines

N/A

Local

N/A

Entertainment

N/A

Sports

N/A

World

N/A

Politics

N/A

Commentary/Opinions

N/A

Other

N/A

Question Title

* 12. Is there anything else you'd like to share with us about your news consumption habits?

Question Title

* 13. Would you like to be entered in a drawing for a $100 Amazon gift card?

Yes

If you answered "yes" please enter your NAME and EMAIL

Question Title

* 14. Would you like to receive the results of this survey via email?

Yes

If you answered "yes" please enter your NAME and EMAIL