Sharon Towers Fall 2021 Marketing Communications Survey

Sharon Towers is interested in how and where you get your news and information. As a non-profit organization, we want to be good stewards of the money used in our marketing communications. We would appreciate it if you would fill out the short survey below. Ask a token of our thanks, if you furnish your name and email, you will be entered into a drawing for a $100 Amazon gift card. Also, if you are interested in receiving the results of the survey, we would like to send it to you via email.

Question Title

* 1. How many days of the week do you read, listen to or watch some form of news?

Never

1-2 days

3-6 days

Every day

Question Title

* 2. Please rank what time of day you get your news most often? (Click or tap and hold your selection and drag it to the desired position.)

Morning

N/A

Afternoon

N/A

Evening

N/A

Other

N/A

Question Title

* 3. Please rank your sources for news from most used to least used. (Click or tap and hold your selection and drag it to the desired position.)

N/A

Social Media

N/A

Radio

N/A

Online (not social media)

N/A

Word of mouth

N/A

None of the above

N/A

Question Title

* 4. Please rank the technology you use to get your news, from most to least used. (Click or tap and hold your selection and drag it to the desired position.)

Television

N/A

Tablet

N/A

Computer (laptop or desktop)

N/A

Virtual Assistant (Amazon Alexa, Google Assitant, etc.)

N/A

Radio

N/A

Mobile phone

N/A

Other

N/A

Question Title

* 5. If you watch television for news, which is your primary source?

Local news

Network news

Cable news network

I do not watch TV for news

Other (please specify)

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* 6. If you get news from social media outlets, please share which ones. (Check as many as apply.)

Facebook

Twitter

Instagram

YouTube

Other (please specify below)

I do not get news from social media outlets

Please tell us why you make this choice.

Question Title

* 7. If you listen to radio for news, how do you listen most often?

Local AM radio station (including local and/or syndicated programming, e.g. WBT)

Local FM radio station (including local and/or syndicated programming, e.g. WFAE/NPR)

Satellite radio, Internet radio or podcasts

I do not listen to radio for news

Other (please specify)

Question Title

* 8. If you get news from print sources, which ones do you use?

Charlotte Observer

Other local newspaper

Non-local newspaper (USA Today, Washington Post, New York Times, etc.)

I do not get my news from print sources

Other (please specify)

Question Title

* 9. How would you describe your typical news consumption?

Scanning headlines or short bursts of reading/listening, etc.

In depth engagement with only stories that matter to me

Focus on opinion more than news

Other (please specify)

Question Title

* 10. When you consume news, how often do you talk about it with friends and family or share posts on social media?

Always

Usually

Sometimes

Rarely

Never

Question Title

* 11. Please rank the kind of news content you consume, from most to least. (Click or tap and hold your selection and drag it to the desired position.)

World

N/A

Sports

N/A

Entertainment

N/A

Commentary/Opinions

N/A

Local

N/A

National

N/A

Headlines

N/A

Politics

N/A

Other

N/A

Question Title

* 12. Is there anything else you'd like to share with us about your news consumption habits?

Question Title

* 13. Would you like to be entered in a drawing for a $100 Amazon gift card?

Yes

If you answered "yes" please enter your NAME and EMAIL

Question Title

* 14. Would you like to receive the results of this survey via email?

Yes

If you answered "yes" please enter your NAME and EMAIL