1.How often do you purchase makeup products?

Once a week

Once a month

Every few months

Rarely

Never

2.What is the most important factor when choosing a makeup product?

Brand reputation

Price

Product quality

Packaging

Fragrance

Recommendations

3.Which aspects of a makeup product are most appealing to you? Select all that apply.

Packaging design

Fragrance

Brand name

Ingredients

Color options

Price

4.How often do you try new makeup products?

Very often

Often

Sometimes

Rarely

Never

5.How important is the fragrance of a makeup product to you?

Very important

Important

Neutral

Not very important

Not important at all

6.How likely are you to purchase a makeup product based on its packaging design?

Very likely

Likely

Neutral

Unlikely

Very unlikely

7.How influenced are you by new product launches in the makeup industry?

Very influenced

Somewhat influenced

Neutral

Not very influenced

Not influenced at all

8.What age group do you belong to?

Under 18

18-24

25-34

35-44

45-54

55+