Sports Study

We would like to invite you to participate in a two hour focus group on the topic of Sports. The two hour session will be held in Sherman Oaks, CA on Thursday, February 7th and pays $100.

If you are interested in participating, please complete the questionnaire below.

If you pre-qualify a recruiter will be in touch with you to ask a few additional qualifying questions.

Q-Insights

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* 1. What is your gender?

Female

Male

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* 2. How old are you?

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* 3. Which of the following do you have and use in your household?

Device to stream to TV (like Apple TV, Roku, Boxee, Google TV, Google Chromecast, Amazon Fire TV, etc.)

Smartphone (like an iPhone, or Android, Blackberry 10, Windows phone, etc.)

Desktop computer or laptop

Broadband Internet

Standard or High-definition TV/Smart TV

Tablet (like an iPad, Galaxy Tab, Kindle Fire, etc.)

None of these

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* 4. What type of television service do you have in your household?

Cable TV

Satellite TV

Fiber-optic TV (e.g., Verizon FiOS, AT&T U-Verse)

An internet delivered TV service provider such as Sling TV, PlayStation Vue or DIRECTV Now

Broadcast TV Antenna Only, no cable or satellite or fiber-optic service

None of these

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* 5. Which of the following best describes your involvement when it comes to making decisions regarding your TV service or streaming subscription services?

You are the primary decision maker

You share the decision-making with someone else in the household

You have little to no involvement in the decision

Not sure/can’t remember

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* 6. Which of the following activities, if any, do you do in a typical week?

Read blogs

Online shop/browse

Stream TV shows or movies online on any device

Watch TV using a cable, satellite, or fiber-optics TV provider

Browse/post on social media

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* 7. In an average week, how many total hours, if any, do you spend watching TV either using your television service (cable, satellite, fiber-optic, or internet-delivered service provider) OR using online streaming services?

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* 8. We would like to get an idea of how much you like sports in general. On a scale from 0 to 10 where zero means you are not a sports fan at all, 5 means you are an average sports fan, and 10 means you are a super sports fan, where would you place yourself on that scale?

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 9. How interested are you in the following sports

	Very interested	Somewhat Interested	A little bit interested	Not at all interested
NFL (National Football League)	NFL (National Football League) Very interested	NFL (National Football League) Somewhat Interested	NFL (National Football League) A little bit interested	NFL (National Football League) Not at all interested
MLB (Major League Baseball)	MLB (Major League Baseball) Very interested	MLB (Major League Baseball) Somewhat Interested	MLB (Major League Baseball) A little bit interested	MLB (Major League Baseball) Not at all interested
NHL (National Hockey League)	NHL (National Hockey League) Very interested	NHL (National Hockey League) Somewhat Interested	NHL (National Hockey League) A little bit interested	NHL (National Hockey League) Not at all interested
Basketball: NBA (National Basketball Association)	Basketball: NBA (National Basketball Association) Very interested	Basketball: NBA (National Basketball Association) Somewhat Interested	Basketball: NBA (National Basketball Association) A little bit interested	Basketball: NBA (National Basketball Association) Not at all interested
Soccer: MLS (Major League Soccer)	Soccer: MLS (Major League Soccer) Very interested	Soccer: MLS (Major League Soccer) Somewhat Interested	Soccer: MLS (Major League Soccer) A little bit interested	Soccer: MLS (Major League Soccer) Not at all interested

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* 10. Which of the following best describes your feelings towards the NFL?

Negative

Somewhat negative

Neutral

Somewhat positive

Positive

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* 11. How often, if at all, do you do each of the following during regular season and post-season football, September to February?

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* 12. Which, if any, of the following websites, channels or apps are you aware of? For each of the following, please tell me if you currently, previously, or have never subscribed to it. This can be a subscription through your TV provider or a stand-alone subscription.

	Current Subscriber	Previous Subscriber	Do not/have never had
CBS Sports site / app	CBS Sports site / app Current Subscriber	CBS Sports site / app Previous Subscriber	CBS Sports site / app Do not/have never had
ESPN	ESPN Current Subscriber	ESPN Previous Subscriber	ESPN Do not/have never had
ESPN site/ WatchESPN app	ESPN site/ WatchESPN app Current Subscriber	ESPN site/ WatchESPN app Previous Subscriber	ESPN site/ WatchESPN app Do not/have never had
Fox Sports site / Fox Sports Go or Mobile app	Fox Sports site / Fox Sports Go or Mobile app Current Subscriber	Fox Sports site / Fox Sports Go or Mobile app Previous Subscriber	Fox Sports site / Fox Sports Go or Mobile app Do not/have never had
NBC Sports site / app	NBC Sports site / app Current Subscriber	NBC Sports site / app Previous Subscriber	NBC Sports site / app Do not/have never had
NFL Network	NFL Network Current Subscriber	NFL Network Previous Subscriber	NFL Network Do not/have never had
NFL RedZone	NFL RedZone Current Subscriber	NFL RedZone Previous Subscriber	NFL RedZone Do not/have never had
NFL Films	NFL Films Current Subscriber	NFL Films Previous Subscriber	NFL Films Do not/have never had
The NFL site / The NFL Mobile app	The NFL site / The NFL Mobile app Current Subscriber	The NFL site / The NFL Mobile app Previous Subscriber	The NFL site / The NFL Mobile app Do not/have never had
The NFL Fantasy app	The NFL Fantasy app Current Subscriber	The NFL Fantasy app Previous Subscriber	The NFL Fantasy app Do not/have never had
Watch the NFL Network app	Watch the NFL Network app Current Subscriber	Watch the NFL Network app Previous Subscriber	Watch the NFL Network app Do not/have never had
NFL Game Pass	NFL Game Pass Current Subscriber	NFL Game Pass Previous Subscriber	NFL Game Pass Do not/have never had
Yahoo Sports site / app	Yahoo Sports site / app Current Subscriber	Yahoo Sports site / app Previous Subscriber	Yahoo Sports site / app Do not/have never had
Hulu	Hulu Current Subscriber	Hulu Previous Subscriber	Hulu Do not/have never had
SlingTV	SlingTV Current Subscriber	SlingTV Previous Subscriber	SlingTV Do not/have never had
YouTube TV	YouTube TV Current Subscriber	YouTube TV Previous Subscriber	YouTube TV Do not/have never had
None of these	None of these Current Subscriber	None of these Previous Subscriber	None of these Do not/have never had

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* 13. Which best describes your employment status?

Employed full-time outside the home

Employed part-time outside the home

Own your own business

Full-time student

Part-time student

Full-time homemaker

Retired

Temporarily unemployed

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* 14. What is your highest level of education?

High School Graduate

Trade/Technical School

Some College

College Graduate

Some Post Graduate

Post Graduate Degree

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* 15. What is your marital status?

Single

Married/Living with partner

Divorced/Separated/Widowed

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* 16. Which of these best describes your total annual household income before taxes?

Under $50,000

$50,000 to $59,999

$60,000 to $74,999

$75,000 to $99,999

Over $100,000

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* 17. Which of the following best describes your ethnicity?

Caucasian

African American

Hispanic/Latino

Asian

Pacific Islander

Native American

Other

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* 18. Contact Information

First & Last Name

City/Town

Email Address

Phone Number

	Frequently	Sometimes	Rarely	Never
Watch/stream a live NFL game	Watch/stream a live NFL game Frequently	Watch/stream a live NFL game Sometimes	Watch/stream a live NFL game Rarely	Watch/stream a live NFL game Never
Watch/stream game replays	Watch/stream game replays Frequently	Watch/stream game replays Sometimes	Watch/stream game replays Rarely	Watch/stream game replays Never
Go to an NFL game	Go to an NFL game Frequently	Go to an NFL game Sometimes	Go to an NFL game Rarely	Go to an NFL game Never
Listen to games on the radio or other audio sources	Listen to games on the radio or other audio sources Frequently	Listen to games on the radio or other audio sources Sometimes	Listen to games on the radio or other audio sources Rarely	Listen to games on the radio or other audio sources Never
Watch/stream programs for sports news, top stories, game recaps, standings about the NFL	Watch/stream programs for sports news, top stories, game recaps, standings about the NFL Frequently	Watch/stream programs for sports news, top stories, game recaps, standings about the NFL Sometimes	Watch/stream programs for sports news, top stories, game recaps, standings about the NFL Rarely	Watch/stream programs for sports news, top stories, game recaps, standings about the NFL Never
Visit websites for sports news, top stories, game recaps, standings about the NFL	Visit websites for sports news, top stories, game recaps, standings about the NFL Frequently	Visit websites for sports news, top stories, game recaps, standings about the NFL Sometimes	Visit websites for sports news, top stories, game recaps, standings about the NFL Rarely	Visit websites for sports news, top stories, game recaps, standings about the NFL Never
Visit apps for sports news, top stories, game recaps, standings about the NFL	Visit apps for sports news, top stories, game recaps, standings about the NFL Frequently	Visit apps for sports news, top stories, game recaps, standings about the NFL Sometimes	Visit apps for sports news, top stories, game recaps, standings about the NFL Rarely	Visit apps for sports news, top stories, game recaps, standings about the NFL Never
Watch/stream event coverage, expert analysis, debates about the NFL	Watch/stream event coverage, expert analysis, debates about the NFL Frequently	Watch/stream event coverage, expert analysis, debates about the NFL Sometimes	Watch/stream event coverage, expert analysis, debates about the NFL Rarely	Watch/stream event coverage, expert analysis, debates about the NFL Never
Watch/stream original documentary programming about the NFL (like 30 for 30, All or Nothing, A Football Life, Hard Knocks, etc.)	Watch/stream original documentary programming about the NFL (like 30 for 30, All or Nothing, A Football Life, Hard Knocks, etc.) Frequently	Watch/stream original documentary programming about the NFL (like 30 for 30, All or Nothing, A Football Life, Hard Knocks, etc.) Sometimes	Watch/stream original documentary programming about the NFL (like 30 for 30, All or Nothing, A Football Life, Hard Knocks, etc.) Rarely	Watch/stream original documentary programming about the NFL (like 30 for 30, All or Nothing, A Football Life, Hard Knocks, etc.) Never
Participate in standard fantasy football leagues	Participate in standard fantasy football leagues Frequently	Participate in standard fantasy football leagues Sometimes	Participate in standard fantasy football leagues Rarely	Participate in standard fantasy football leagues Never
Participate in daily or weekly fantasy contests to win money	Participate in daily or weekly fantasy contests to win money Frequently	Participate in daily or weekly fantasy contests to win money Sometimes	Participate in daily or weekly fantasy contests to win money Rarely	Participate in daily or weekly fantasy contests to win money Never
Bet on NFL games	Bet on NFL games Frequently	Bet on NFL games Sometimes	Bet on NFL games Rarely	Bet on NFL games Never
Follow and engage with NFL-related social media accounts (meaning you read posted articles, comment, share, etc.)	Follow and engage with NFL-related social media accounts (meaning you read posted articles, comment, share, etc.) Frequently	Follow and engage with NFL-related social media accounts (meaning you read posted articles, comment, share, etc.) Sometimes	Follow and engage with NFL-related social media accounts (meaning you read posted articles, comment, share, etc.) Rarely	Follow and engage with NFL-related social media accounts (meaning you read posted articles, comment, share, etc.) Never
Post and/or engage with NFL-related memes or GIFs	Post and/or engage with NFL-related memes or GIFs Frequently	Post and/or engage with NFL-related memes or GIFs Sometimes	Post and/or engage with NFL-related memes or GIFs Rarely	Post and/or engage with NFL-related memes or GIFs Never
Talk about the NFL with others (not online)	Talk about the NFL with others (not online) Frequently	Talk about the NFL with others (not online) Sometimes	Talk about the NFL with others (not online) Rarely	Talk about the NFL with others (not online) Never
Participate in NFL themed eSports	Participate in NFL themed eSports Frequently	Participate in NFL themed eSports Sometimes	Participate in NFL themed eSports Rarely	Participate in NFL themed eSports Never