Marketing & Video Production Services Survey Question Title * 1. Please fill in the below information: Name: Title: Credit Union Name: Question Title * 2. Please list radio stations that your credit union regularly uses for advertising, if any. List up to three. Radio Station 1: Radio Station 2: Radio Station 3: Question Title * 3. Apart from TV and radio, what forms of marketing are most effective with existing members? Please list up to three. Form of Marketing 1: Form of Marketing 2: Form of Marketing 3: Question Title * 4. Apart from TV and radio, what forms of marketing are most effective for nonmembers? Form of Marketing 1: Form of Marketing 2: Form of Marketing 3: Question Title * 5. What is your CUs annual advertising spend, not including any contributions to the CU Link campaign? We are looking for costs of production and placement of any type of advertising and marketing strategies only. Question Title * 6. What is your major product/sales focus for 2013? Question Title * 7. What items in the marketing kit provided by MCUL and Affiliates did you use in 2012? Did not receive a marketing kit. (Kits are provided to credit unions that contribute to the CU Link cooperative advertising campaign) Take ones Lobby display CU Link logo window cling Large lobby posters Small window posters Web banners Newsletter copy Social media copy Email blast copy None Question Title * 8. What other items would be useful if included in the marketing kit? Question Title * 9. Does your credit union have a social media presence? If so, please list the corresponding address below. Facebook Twitter You Tube Blog Other Question Title * 10. If you do not currently have a social media presence, are you planning to create one in 2013? Yes No Not Sure Question Title * 11. How does the CU Link campaign support your own marketing/advertising efforts, if at all? Question Title * 12. In your opinion, what is the best thing about the CU Link campaign? Question Title * 13. What suggestions do you have to improve the campaign? Question Title * 14. If the League were to launch a video production service (e.g., web, TV, lobby, training, educational, reports, viral, etc.), would you be interested in purchasing such a service for your credit union? Yes No Not Sure Question Title * 15. If yes, which type of videos would you be interested in producing (e.g., web, TV, lobby, training, educational, reports, viral, etc.)? Question Title * 16. Please list the name and contact information of your credit union’s main marketing contact. Name Email Title Phone Question Title * 17. Would your main marketing contact like to be included on our email list to receive important campaign information and CU Link Committee meeting details? All are invited to meetings to give input on plans for the campaign. Yes No Not Sure Done