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Consumers around the world have recently become more concerned with food quality and water quality. They are aware of various aspects of food quality such as: antibiotics in meat, genetically-modified organisms, organically-grown, locally-produced, additives, pesticides, and spoilage.
For drinking water, consumers are concerned with: plastic water containers leaching chemical into their bottle water and/or the quality of their drinking water. Today it is unclear what consumers know and are concerned about with respect to air quality.
SPEC Sensors makes air quality sensors and is interested in understanding consumer attitudes on air quality.