1.What age group are you in?

Under 18

18–24

25–34

35–44

45–54

55+

2.What is the most important factor for you when choosing a smartphone brand?

Price

Brand reputation

Features and specifications

Design

Customer service

Other

3.Which of the following sources of information do you use when researching smartphone brands? Select all that apply.

Online reviews

Social media

Friends and family

In-store visits

Brand websites

Advertisements

Other

4.How often do you upgrade your smartphone?

Every year

Every 2 years

Every 3-4 years

Only when necessary

5.How important is brand loyalty in your decision to purchase a smartphone?

Very important

Somewhat important

Neutral

Not very important

Not at all important

6.When purchasing a smartphone, how much influence do online reviews have on your decision?

A great deal

A lot

A moderate amount

A little

None at all

7.What is your preferred operating system for smartphones?

iOS

Android

Other

8.What is your primary use for your smartphone?

Communication (calls, texts, email)

Social media

Entertainment (videos, streaming, gaming)

Work or school tasks

Photography / video recording

9.What is the main reason you would switch to a different smartphone brand?

Better price or value

Better features or performance

Better camera quality

Negative experience with current brand

Recommendations from others

10.Which smartphone brand do you currently use?

Apple (iPhone)

Samsung

Google Pixel

Motorola

OnePlus

Other (please specify)