Episode 14 Quiz: Online Tracking Technologies

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* 1. Which of the following accurately describes how Real-Time Bidding (RTB) works in online advertising, as explained in the video?

A Supply-Side Platform (SSP) uses trackers to determine user profiles, then bids are made in milliseconds via an ad exchange

A Demand-Side Platform (DSP) sells ad space to the highest bidder through real-time cookie-less transactions

Users bid on ad space while browsing, determining the cost of the content they view

Real-Time Bidding only occurs in mobile apps and does not rely on trackers or cookies

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* 2. Why have certain state wiretap laws like California’s CIPA and Massachusetts's MWA become relevant in recent privacy litigation involving online trackers?

These laws now explicitly include language about cookies and device IDs

Courts have ruled that all tracking without consent is considered digital eavesdropping

Litigators are adapting these laws, originally written for telephone surveillance, to argue that trackers constitute unauthorized digital surveillance without consent

These laws allow regulators to fine companies for using outdated tracking technologies

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* 3. What critical enforcement finding did European regulators make about the use of Google Analytics cookies, particularly in the context of the Schrems II decision?

They declared Google Analytics as fully compliant with the EU-U.S. Data Privacy Framework

They highlighted that these cookies transmit personal data to the U.S., raising concerns about exposure to surveillance without adequate safeguards

They recommended all EU businesses switch to Google's enterprise cookie manager

They emphasized that the cookies are encrypted, making them exempt from GDPR regulation

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