Bournemouth, Christchurch, Poole Accommodation Business Improvement District Survey 2024

The visitor economy is hugely important to Bournemouth, Christchurch & Poole. It is also becoming increasingly competitive and therefore the importance of making potential visitors aware of what our area has to offer and ensuring that they have the best visitor experience when they come is even more crucial. With public sector finances also under severe pressure, several of the key Accommodation Providers and others in the industry have been debating the introduction of a new sustainable model to fund the delivery of destination marketing, large-scale events and other initiatives encouraging year-round leisure and business tourism across the Bournemouth, Christchurch and Poole region.

 

The Accommodation Business Inprovement District (ABID) is an investment for the future to attract more overnight visitors to the area and is collected by the major Accommodation Providers (those with a rateable value of £40K and over) in Bournemouth, Christchurch and Poole.

 

These Accommodation Providers will help develop and vote on a five-year Business Plan designed to grow your business, reflect your priorities, and provide longer term security.  If the vote is successful, the levy will be charged to visitors and collected to enact t the Business Plan. Accommodation Providers will from a £2 per room/unit, per night (plus VAT), from guests staying overnight. This room/unit ‘Visitor Charge’ model is like those operating in numerous cities in Europe around the world.

 

The first two of these types of ABIDs are already in place in the UK in Manchester and Liverpool with many areas following suit soon. We want to stay ahead of the game.

 

As an Owner/Director/General Manager of an eligible hotel or serviced apartment business, you are invited to complete this survey to let us know about your business priorities. This should take approximately 10 minutes. 

 

If you would prefer to have a one-to-one session or have any questions, please contact Elizabeth Faulkner at elizabeth@themosaicpartnership.co.uk