City of Rocky Mount branding Question Title * 1. How are you currently associated with the city of Rocky Mount? (customer, employee, resident, business owner, etc). OK Question Title * 2. How long have you been associated with the city of Rocky Mount? OK Question Title * 3. Are you happy with the city’s current offerings and how they are delivered? Why or why not? (Examples include utility services, events coordinated by Parks and Recreation, police and fire services, etc). OK Question Title * 4. How would you describe the city of Rocky Mount? (Examples include fun, potential for growth, etc). OK Question Title * 5. What is it about the city of Rocky Mount that makes it unique? OK Question Title * 6. What are the city of Rocky Mount’s greatest strengths? (Name three or less. Examples include services, facilities, events, etc). OK Question Title * 7. What are the city of Rocky Mount’s greatest weaknesses? (Name three or less. Examples include services, facilities, events, etc). OK Question Title * 8. What, if anything, would make you like the city of Rocky Mount more? OK Question Title * 9. Would you recommend the city of Rocky Mount services, events, etc. to a friend? OK Question Title * 10. How does the city’s upcoming new logo (pictured at the top of the page) make you feel? What are your first thoughts when seeing it? OK Question Title * 11. The city’s new tagline will be “the center of it all.” In your opinion, does this tagline accurately convey Rocky Mount? If so, how? If not, what would the city need to do/improve to accurately convey this tagline? OK Question Title * 12. When you think of Rocky Mount and all it has to offer, name a citizen who you believe represents our city’s mission and values and could be our community's brand ambassador? OK Question Title * 13. City of Rocky Mount employees only: Is there a city of Rocky Mount brand promise-or what you promise to your customers? (Examples include good customer service, efficient service, etc). OK Question Title * 14. City of Rocky Mount employees only: What is your department’s brand promise, and how do you deliver on that brand promise? OK Question Title * 15. City of Rocky Mount Employees only: Are there things that keep you from delivering on this brand promise? If so, what are they? OK DONE
