1. Qualifying questions

Hello and thank you for your interest in our focus group study for African American, Bi-racial and Multi-racial car owners. To help us see if you qualify, please answer the questions below. If you are chosen to participate, you will receive $150 to thank you for your time and feedback.

* 1. What is your gender?

* 2. What is your exact age?

* 3. Which of the following best describes your ethnic background?

* 4. Please tell me in what country or region were you born?

* 5. Which of the following best describes your marital status?

* 6. Employment status

* 7. Have you or anyone in your household or friends ever worked for the following industries? (Select all that apply).

* 8. What is your occupation and industry in which you work?

* 9. Within the last 12 months have you participated in any research study or interview related to automobiles, automotive products/services, or the automotive industry in general?

* 10. How many total market research studies have you ever done?

* 11. Do you have a valid U.S. driver's license in your state?

* 12. Now, we'll ask you a few questions concerning automobiles. Please tell me the year, make and model of all the vehicles currently in your household. For each vehicle, please also tell me whether it was purchased/leased NEW or used.

* 13. And which of your vehicles would you consider to be your PRIMARY vehicle that you personally drive most often? (Write the year, make and model).

* 14. Thinking about your primary vehicle from the previous question, did you…?

* 15. When do you think you will purchase/lease a new vehicle for yourself?

* 16. At that time, will this vehicle be…

* 17. Thinking about the vehicle you intend to buy or lease next, will you…

* 18. Which statement describes what your role will be in the decision to buy or lease this vehicle?

For the remainder of this survey please only think about the next vehicle you intend to purchase or lease and that you will be the primary driver of, that is a vehicle you will drive at least 50% of the time. Please exclude any vehicles you plan on purchasing for someone else. We are ONLY interested in the next vehicle you plan on purchasing for yourself.

* 19. Thinking about the vehicle you intend to purchase next, which type are you most likely to purchase? Please select one.

* 20. How likely are you to consider purchasing a vehicle manufactured by each of the following?

  Definitely Would Consider Probably Would Consider Might or Might not Consider Probably Would Not Consider Definitely Would Not Consider
Domestic manufacturer (e.g. Ford, Chevrolet)
Japanese manufacturer (e.g. Honda, Toyota)
Korean manufacturer (e.g. Hyundai, Kia)

* 21. How likely are you to consider purchasing a vehicle manufactured by each of the following?

  Definitely Would Consider Probably Would Consider Might or Might not Consider Probably Would Not Consider Definitely Would Not Consider
Honda
Ford
Hyundai
Nissan
Toyota
Chevrolet

* 22. Thinking about the different types of vehicles available, how likely are you to consider each of the following body styles?

  Definitely Consider Probably Consider Might or might not consider Probably not consider Definitely not consider
2 - Door Coupe - 2 doors plus a trunk or hatch/tailgate
4 Door Sedan - 4 doors plus a trunk
5 Door Hatchback - 4 doors plus a hatch/tailgate
Small SUV - typically no 3rd row seating
Large SUV - typically has 3rd row seating

* 23. Thinking about the different types of vehicles available, how likely are you to consider each of the following body styles?

  First Choice Second Choice Third Choice Fourth Choice Fifth Choice
2 - Door Coupe - 2 doors plus a trunk or hatch/tailgate
4 Door Sedan - 4 doors plus a trunk
5 Door Hatchback - 4 doors plus a hatch/tailgate
Small SUV - typically no 3rd row seating
Large SUV - typically has 3rd row seating

* 24. Below are 3 different sedan vehicle categories. Thinking about the sedan you intend to purchase next, please rank the sedans listed below in order of purchase preference.

* 25. How much do you intend to spend on your next vehicle?

* 26. Please state how much you personally agree with each statement by using a scale from 1 to 5 where 1 = totally disagree, 2= disagree somewhat, 3 = neither agree nor disagree, 4 = agree somewhat, or 5 = totally agree.

  5 - Totally Agree 4 - Agree Somewhat 3 - Neither agree nor disagree 2 - Disagree somewhat 1 - Totally disagree
I can relate more to television programs that feature African American culture and cast.
I prefer to watch television programs and movies that have a racially diverse cast
Ads that feature African Americans get my attention better than ads that don’t feature any African Americans at all
I would like to see more ads that feature African American people and lifestyles.
I would like to see more racial diversity in advertisements
Ads with African American celebrities get my attention more than ads with everyday African Americans
The people I socialize with most often are African American
I buy things that reflect my pride in African American culture
I am more comfortable around other black people than I am around non-African Americans
I like talking with others about what it’s like to be African American
Being African American is always the first way I define myself

* 27. Are you a member of an African American social club, professional organizations, fraternity or sorority?

* 28. May we contact you in future about other market research studies?

* 29. How did you learn about this research?

Thank you very much for answering our questions! We will follow up with you by telephone very soon if you appear to qualify for this study.

* 30. Please provide your contact information below.

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