Thank you for agreeing to participate in the brand development research for Defiance, OH!
Please complete the following questions as thoroughly as possible. This information will enable us to redefine the Defiance, Ohio brand and set the stage for a bright future of growth and prosperity.  So please speak from the heart and share your genuine thoughts. 
By participating in this study, you will also be given the opportunity to participate in concept testing for the new Defiance, Ohio brand logo and tagline.
Please submit your completed responses by August 18, 2023

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* 1. Name:

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* 2. Occupation:

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* 3. Do you live in the City of Defiance, Defiance County or other?

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* 4. What brought you here?

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* 5. What do you love about working and/or living in the Defiance County area?

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* 6. What sets the Defiance area apart from other cities or counties in the region?

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* 7. What five words best describe the Defiance County area — your current perceptions of the area?

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* 8. How do you believe visitors (or potential visitors) perceive our area?

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* 9. What attributes and attractions of the Defiance County area are the greatest lures for visitors, potential new residents, and new business start-ups?

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* 10. Are there any local initiatives or organizations that you think play a significant role in shaping our brand identity and reputation? If so, what are they?

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* 11. What are the untapped secrets and development opportunities available in Defiance County?

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* 12. Please describe your specific area of expertise as it relates to the Defiance Area and anything you believe we should know when developing the overall brand look and feel.
(For example, if you own and operate a local restaurant, talk about the restaurant/dining scene. If you are an elected official, please expand upon the programs in place to incentivize businesses to open and operate in Defiance County.)

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* 13. Brand Aspiration
What brands do you aspire the new Defiance Brand to be like?
(Please include links to websites of other municipalities/destinations and even retail brands you are drawn to and explain what it is about those brands that inspire you.)

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