This Survey Will Take 10 to 15 Minutes to Complete. Be Sure to Answer All Questions!!

* 1. How often do you like posts and/or share information about marketing promotions with your friends on social networks?

* 2. How often do you use social media (e.g., Facebook, Twitter, LinkedIn, YouTube etc.) to research travel offers?

* 3. Which of the following social media do you regularly use?

  N/a 1 to 10 times a week 11 to 15 times a week 16 to 20 times a week More than 20 times per week
Facebook
Twitter
Pinterest
Instagram
SnapChat
LinkedIn
YouTube
Flickr
Tumblr
MeetUp
Vine
MySpace
VK - Europe
Google +

* 4. How likely are you to subscribe to and/or join a social media site in the next 12 months?

* 5. How familiar are you with the following Frequent Flyer airline programs?

  Extremely Familiar Very Familiar Moderately Familiar Slightly Familiar Not at all Familiar
Delta - SkyMiles
Southwest - Rapid Rewards
American Airlines - AAdvantage
United Airlines - Mileage Plus
Qantas - The Qantas Frequent Flyer Program
Lufthansa - Miles and more
Air Canada - Altitude
Singapore Airlines - KrisFlyer
Air France - KLM - Flying Blue
Swiss Air - Miles and more
Spirit Airlines - FREE Spirit
Jet Blue - True Blue

* 6. When choosing an airline, which of the following factors matter to you? (Check all that apply)

* 7. How often do you share and/or follow information that is either negative or positive with your friends' network about their and/or your airline travel experience on social media?

* 8. Do you consider yourself to be:

* 9. When you travel, are you more apt to travel for?

  Very Frequently Frequently Only a couple trips per year Not Very Frequently Never
Business
Pleasure

* 10. Do you own a smartphone?

* 11. In the last year, how often have you heard your friends and colleagues talking about how they use social media and websites to find discounted air travel?

* 12. Which of the following categories best describes your employment status?

* 13. How many friends do you currently have on your Facebook account?

* 14. What type of mobile telephone do you PRIMARILY use?

* 15. On a typical month, how likely are you to make a purchase air travel online or through a mobile device?

* 16. Do you typically purchase your plane tickets directly from an airline, through an online travel discount site (e.g., Expedia, Kayak, Priceline, Skyscanner, etc.), or some other way?

* 17. In the past 12 months, on which of the following airlines have you traveled on? (Please select all that apply.)

* 18. In the past 6 months, which of the following services have you used to make travel arrangements? (Please select all that apply.)

* 19. When looking for air travel, how likely are you to consider a major airlines first, i,e. Delta, Southwest, American Airlines, United, Singapore Airlines?

* 20. How likely are you to purchase air travel after seeing an advertisement or reading general news on social media or a company website?

* 21. In the last year, where have you seen advertisements for your favorite airlines in the following? (Select all that apply)

* 22. Which type of apps do you currently have on your digital devices (computer, tablets, phones, etc.)? (Check all that apply)

* 23. How often do you fly with the same airline?

* 24. How often do you use mobile ticketing to purchase and check in prior to your flight your preferred airline?

* 25.  With which of the following social networking websites do you currently have an account? (Check all that apply)

* 26. Which of the following activities do you currently do or have ever done on your mobile or cell phone? (Check no more than 5 that apply)

* 27. On a typical weekday, which of the following activity do you do on your mobile or cell phone most often? (Select only one option)

* 28. Which of the following is your current mobile or cell phone service provider(s)? (Please select all that apply.)

* 29. Gender

* 30. What is your age?

* 31. What is the highest level of school you have completed or the highest degree you have received?

* 32. What is your total HOUSEHOLD income?

* 33. Do you review the ads and special promotions for air travel using a device, (i.e. iPad, Desktop, Laptop, or mobile)?(Check all the Apply)

  Always Most of the Time About half the Time Once in a while Never N/A
iPad
Desktop
Laptop
Smartphone

* 34. Which of the following devices do you most prefer to use to connect to the internet?

* 35. How would you rate your current travel mobile apps?

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