B2B Website Redesign Survey Tell us about your B2B website renovation experience. Question Title * 1. Has your B2B organization ever embarked on a website redesign/renovation? Starting soon! In progress now Yes, in the past No, never OK Question Title * 2. If a redesign has or will be deemed necessary, what are the top reasons for it? Check top 3. Not mobile friendly Hard to navigate Bad or out-of-date content Design not up-to-par Not generating leads No blog Not integrated with social media No content management system No traffic analytics Too few calls-to-action and direct response mechanisms Not search engine optimized All of the above Other (please specify) OK Question Title * 3. Was the end result a proven, undeniable success? Yes! No! Sort of... Too soon to tell If Sort of (please specify) OK Question Title * 4. If No or Sort of, why was it not a resounding success? Choose up to 3. Does not apply We don't know We rushed right to design, rather than starting with analysis and planning We didn't understand the objectives The scope was unclear Our resources were not qualified Our resources were spread too thin We didn't get everything we wanted We went over budget All of the above Other (please specify) OK Question Title * 5. Did you outsource any parts of your website renovation? Yes, all/most of it No, none of it Some of it OK Question Title * 6. What parts of the website renovation did you outsource? Check all that apply. CMS research and specification Design Development Copywriting Search engine optimization Other (please specify) OK Question Title * 7. What was your website renovation budget? Under $25,000 Between $25,000 and $50,000 Between $50,000 and $100,000 Over $100,000 We didn't have a budget specified. OK Question Title * 8. Did your website renovation initiative go over budget? Yes No OK Question Title * 9. If Yes, for what reasons? Check all that apply. Does not apply Website partner charged more than expected The scope changed and we had to spend more The process took longer and cost more as a result We had additional rounds of revisions We had too many design changes We had too many development / features / functionality changes and upgrades Other (please specify) OK Question Title * 10. How did you choose your website renovation partner(s)? RFP Referral Research and interview process Existing relationship Didn't outsource at all Other (please specify) OK Question Title * 11. What was the determining factor for choosing your partner(s)? Choose top 2. Price - the least expensive quote Industry-specific experience Good reputation Good rapport with our team Design - their portfolio samples had "wow" factor Focused on getting better results - more leads, better SEO, improved user experience Other (please specify) OK Question Title * 12. What advice would you share with your fellow B2B marketing peers before embarking on a website renovation initiative? OK Question Title * 13. If you would like a complimentary copy of the 2018 B2B Marketer's Guide to Website Redesign, please provide your contact info. Name Company Email Address OK DONE