2026 Brooklinen Super Plush Survey

Question Title

1. Please rank what matters most to you in an everyday bath towel (1 = MOST important). (Required.)

Question Title

2. Which towel weight do you prefer for everyday use? (Required.)

Lightweight (thin, dries fast)

Midweight

Heavyweight (thick and plush)

No preference

Question Title

3. When you hear "Super Plush" what do you expect the towel to be like? Select all that apply. (Required.)

Bulky to store

Thick and heavy

Highly absorbent

Very soft

Slow to dry

Luxurious / hotel-like

Other (please specify)

Question Title

4. When considering a towel purchase, what other brand(s) do you consider? Select all that apply. (Required.)

Cozy Earth

Quince

Amazon

Target

Company Store

Parachute

Boll & Branch

Other (please specify)

Question Title

5. What was the main reason you didn't purchase our Super Plush Towels? (Required.)

The price was more than I wanted to spend

The color I wanted was out of stock

I was just browsing, I don't need new towels right now

I bought towels from another brand

I'm still researching / comparing options

Something about the website made it hard to decide (photos, details, reviews, checkout)

I wanted a different type of towel (e.g., lighter, quicker-drying, waffle, linen)

I didn't find the color/pattern I wanted

Other (please specify)

2026 Brooklinen Super Plush Survey

Question Title

* 1. Please rank what matters most to you in an everyday bath towel (1 = MOST important). (Required.)

Question Title

* 2. Which towel weight do you prefer for everyday use? (Required.)

Question Title

* 3. When you hear "Super Plush" what do you expect the towel to be like? Select all that apply. (Required.)

Question Title

* 4. When considering a towel purchase, what other brand(s) do you consider? Select all that apply. (Required.)

Question Title

* 5. What was the main reason you didn't purchase our Super Plush Towels? (Required.)

1. Please rank what matters most to you in an everyday bath towel (1 = MOST important). (Required.)

2. Which towel weight do you prefer for everyday use? (Required.)

3. When you hear "Super Plush" what do you expect the towel to be like? Select all that apply. (Required.)

4. When considering a towel purchase, what other brand(s) do you consider? Select all that apply. (Required.)

5. What was the main reason you didn't purchase our Super Plush Towels? (Required.)