Help us improve 360 video & VR storytelling by taking this short survey Question Title * 1. Which of the following categories describes your work best? Select one. Journalism Documentary Educator Cinematic 360°/VR Branded/sponsored content Communication/PR Advertising Other (please specify) OK Question Title * 2. How long - in months - have you been creating immersive content? 0 60 or more Clear i We adjusted the number you entered based on the slider’s scale. OK Question Title * 3. In most of your work, how many people do you collaborate with to produce one 360° video or one VR experience? just me 10+ Clear i We adjusted the number you entered based on the slider’s scale. OK Question Title * 4. On average, how many working days do you spend to produce an immersive experience? Less than a day 1 day 2 days 3 days 4 days 5 days 6 days 1 week 2 weeks 3 weeks 4 weeks 1 month 2 months More than 2 months OK Question Title * 5. Please rate how strongly you agree or disagree with the following statements when it comes to immersive experience: I strongly disagree. I disagree. I am undecided. I agree. I strongly agree. I know what my audience likes. I know what my audience likes. I strongly disagree. I know what my audience likes. I disagree. I know what my audience likes. I am undecided. I know what my audience likes. I agree. I know what my audience likes. I strongly agree. I would like to know more about what my audience likes. I would like to know more about what my audience likes. I strongly disagree. I would like to know more about what my audience likes. I disagree. I would like to know more about what my audience likes. I am undecided. I would like to know more about what my audience likes. I agree. I would like to know more about what my audience likes. I strongly agree. I know what my audience wants. I know what my audience wants. I strongly disagree. I know what my audience wants. I disagree. I know what my audience wants. I am undecided. I know what my audience wants. I agree. I know what my audience wants. I strongly agree. I would like to know more about what my audience wants. I would like to know more about what my audience wants. I strongly disagree. I would like to know more about what my audience wants. I disagree. I would like to know more about what my audience wants. I am undecided. I would like to know more about what my audience wants. I agree. I would like to know more about what my audience wants. I strongly agree. OK Question Title * 6. In your own words, please tell us about the storytelling obstacles you face to tell an engaging story in 360°/VR. OK Question Title * 7. When it comes to immersive experiences, which of the following elements are important to you? I strongly disagree. I disagree. I am undecided. I agree. I strongly agree. The flow of the piece. The flow of the piece. I strongly disagree. The flow of the piece. I disagree. The flow of the piece. I am undecided. The flow of the piece. I agree. The flow of the piece. I strongly agree. Transmitting information or a message. Transmitting information or a message. I strongly disagree. Transmitting information or a message. I disagree. Transmitting information or a message. I am undecided. Transmitting information or a message. I agree. Transmitting information or a message. I strongly agree. Presence and immersion. Presence and immersion. I strongly disagree. Presence and immersion. I disagree. Presence and immersion. I am undecided. Presence and immersion. I agree. Presence and immersion. I strongly agree. The enjoyment of the audience. The enjoyment of the audience. I strongly disagree. The enjoyment of the audience. I disagree. The enjoyment of the audience. I am undecided. The enjoyment of the audience. I agree. The enjoyment of the audience. I strongly agree. Creating an impact. Creating an impact. I strongly disagree. Creating an impact. I disagree. Creating an impact. I am undecided. Creating an impact. I agree. Creating an impact. I strongly agree. OK Question Title * 8. Do you have a process in place to test content, conduct audience research and gather qualitative feedback from your audience? No. If yes, please describe it. OK Question Title * 9. Do you want a tool to help you test content, conduct audience research, and gather qualitative feedback from your audience? Yes No OK Question Title * 10. Imagine such a tool exists. How often would you use it? Never. Seldom. Sometimes. Often. Almost always. Frequency Frequency Never. Frequency Seldom. Frequency Sometimes. Frequency Often. Frequency Almost always. OK Question Title * 11. Which of the following aspects of immersive storytelling would you like to ask questions about to your audience? Definitely not. Probably not. Possibly. Very probably. Definitely. The flow of the piece. The flow of the piece. Definitely not. The flow of the piece. Probably not. The flow of the piece. Possibly. The flow of the piece. Very probably. The flow of the piece. Definitely. Transmitting information or a message. Transmitting information or a message. Definitely not. Transmitting information or a message. Probably not. Transmitting information or a message. Possibly. Transmitting information or a message. Very probably. Transmitting information or a message. Definitely. Presence and immersion. Presence and immersion. Definitely not. Presence and immersion. Probably not. Presence and immersion. Possibly. Presence and immersion. Very probably. Presence and immersion. Definitely. The enjoyment of the audience. The enjoyment of the audience. Definitely not. The enjoyment of the audience. Probably not. The enjoyment of the audience. Possibly. The enjoyment of the audience. Very probably. The enjoyment of the audience. Definitely. Creating an impact. Creating an impact. Definitely not. Creating an impact. Probably not. Creating an impact. Possibly. Creating an impact. Very probably. Creating an impact. Definitely. OK Question Title * 12. If it means a better final product, how many working days are you ready to spend, for each of your future production, on the following: I can not afford to spend time on this task. 1 day. 2 days. 3 days. 4 days. 5 days or more. Conducting audience research Conducting audience research I can not afford to spend time on this task. Conducting audience research 1 day. Conducting audience research 2 days. Conducting audience research 3 days. Conducting audience research 4 days. Conducting audience research 5 days or more. Testing content out before publication Testing content out before publication I can not afford to spend time on this task. Testing content out before publication 1 day. Testing content out before publication 2 days. Testing content out before publication 3 days. Testing content out before publication 4 days. Testing content out before publication 5 days or more. Gathering qualitative feedback Gathering qualitative feedback I can not afford to spend time on this task. Gathering qualitative feedback 1 day. Gathering qualitative feedback 2 days. Gathering qualitative feedback 3 days. Gathering qualitative feedback 4 days. Gathering qualitative feedback 5 days or more. OK Question Title * 13. What sort of features would you like to see in a tool to help you test immersive content, conduct audience research, and gather qualitative feedback from your audience? OK Question Title * 14. Please tell us anything else that we didn’t ask here and that you would like to share with us: OK DONE