Designing the color swatchbook of the future |
Aspasie has been designing and producing hair color swatchbooks for the professional beauty industry since 1971. This woman founded and family operated Canadian factory will be celebrating its 55th anniversary in just a few months. Such a milestone makes you want to look back at your achievements, but we want to also project ourselves into the future, keep innovation coming and continue to evolve and adapt to the market we service.
The professional beauty industry has changed tremendously in the last decade alone, the erosion of the traditional salary / commission salon and the constant growth of the independent hairdresser model has an impact on how brands market their products and supply tools to their professionals.
Aspasie strives to be ahead of the curve and to innovate along with its color brands to create the best tools for both promote their color creations and help professional on their color consultation and formulation.
We'd love your insights to help us shape the future of the swatchbook.
The Aspasie Team