In January 2023, Government approved a Levelling Up Fund (LUF) bid entitled Ashbourne Reborn designed to transform Ashbourne town centre. As part of the project Derbyshire Dales District Council have commissioned independent research organisation People and Places Insight to gather the views and opinions of visitors and residents of Ashbourne via a short 2-minute survey.

Data from the completed surveys will be anonymised and included in a report for Derbyshire Dales District Council at the end of October 2026.