Performing Arts Interests Question Title * 1. How many times a year do you go to the performing arts? 1-2 3-4 4 or more Question Title * 2. This year, in 2015, have you/will you go to the performing arts more or less than last year? More Less Same Question Title * 3. Next year, in 2016, do you plan to go to the performing arts more or less than this year? More Less Same Question Title * 4. What is the most important factor to you when purchasing tickets to a performance? Time of performance Cost Location and or/travel distance Question Title * 5. How do you learn about new shows and performances? (Check as many that apply) Internet Direct mail (physical or email) Magazines and/or newspapers TV ads Word of mouth None – I don’t see or receive marketing from these organizations Question Title * 6. Do you watch the Tony Awards or other performing arts programs on TV (such as past performances as Peter Pan Live or Sound of Music Live on NBC)? Yes No Question Title * 7. Are you more likely to see a play or musical when it travels to your city if you saw it on the Tony Awards? Yes No Question Title * 8. City and state of responder City/Town State/Province Done