The path to growth and success for SaaS companies often lies within the smart choice of marketing activities and the proper allocation of the marketing budget. Understanding allocations isn't just about numbers; it can help uncover trends, best practices, and emerging strategies. With this survey, we are exploring marketing spending, activities that have the highest return on investment (ROI), and future investment plans.

At the survey's end, you have the option to answer open-ended questions. If you choose to do so, we may quote you in our report with a link to your website.

We will not share your email with any other parties. We will occasionally send opportunities to contribute to future surveys if you participate.

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* 1. Email Address?

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* 2. First Name?

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* 3. Last Name?

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* 4. Your Company Name?

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* 5. Your website's URL ( If you wrote an article on a similar topic, include that instead)

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* 6. What is your annual marketing budget for your SaaS company?

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* 7. Please allocate your marketing budget percentages across the following marketing activities. The sum of all values should equal 100%. Enter the percentage value without using the % symbol.

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* 8. In case you have additional marketing activities for your SaaS, please write them here.

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* 9. In your experience, which marketing activities provide the highest ROI?

 
Content Marketing
Paid Advertising
Email Marketing
Search Engine Optimization (SEO)
Events and Conferences
Podcasting
Influencer Marketing
Traditional advertising

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* 10. In your experience, how effective are the following marketing activities for lead generation?

 
Content Marketing
Paid Advertising
Email Marketing
Search Engine Optimization (SEO)
Events and Conferences
Podcasting
Influencer Marketing
Traditional advertising

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* 11. Which marketing activities do you plan to invest more into in the next year and why?

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* 12. Which marketing activities do you plan to invest less or stop investing in during the next year and why?

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* 13. If you want to be a part of our article's social promos, share a link to your social channels.

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