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National Survey: Aesthetic Medical Industry
Spring 2017
Thank
you for taking the time to complete this comprehensive survey of the aesthetic medical industry. Your feedback is crucial to capture the trends and best practices that drive our industry. The information gleaned from this research will help our industry develop benchmarks and standards as well as provide insights to help you improve and grow your business.
As a thank you for participating in this survey, Acara Business Institute will provide each participant with a free copy of the published research results and analysis (to be released in April 2017). In addition, all participants are eligible to select a FREE website audit, social media audit, or brand audit for your practice from Reach Beyond Marketing, the leading marketing and digital communications agency in the beauty, health, and wellness industries.
The survey should be completed by those directly involved in aesthetic medical practice – owners, physicians, practice managers, nurses, medical directors, or marketing directors.
All answers and information are strictly confidential and no personal information or results will be shared at any time. Reporting will provide analysis and insights from the full pool of survey respondents only.
This survey should take less than 10 minutes to complete – feel free to answer all questions or skip those that do not apply. The deadline to complete this survey is April 14, 2017.
Questions? Please contact John Powers at
jpowers@acarabusinessinstitute.com
or call 203-488-0028, X314.
Tell us about yourself and your practice.
*
1.
What is your primary role at your practice?
(Required.)
Owner: Physician
Owner: Non-Physician
Practice Manager
Medical Director
Marketing Coordinator
Other (please specify)
2.
In what state (or Canada) is your practice located?
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Canada
Colorado
Connecticut
Delaware
District of Columbia (DC)
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Marianas Islands
Ohio
Oklahoma
Oregon
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Virgin Islands
Washington
West Virginia
Wisconsin
Wyoming
3.
Do you have more than one location?
Yes
No
If yes, how many?
4.
Describe your practice location (main office if more than one location)
Urban
Suburban
Rural
5.
Is your practice part of a franchise?
yes
No
6.
How would you classify your practice?
Medical Spa
Cosmetic Dermatology Practice
Plastic Surgery Practice
Aesthetic/Cosmetic Medical Practice
Laser Center
Other (please specify)
7.
Who is the primary owner of your practice?
Physician
Nurse Practitioner
Entrepreneur
Physician Assistant
RN
Other (please specify)
8.
How large is your facility (in square feet)? (use your primary practice facility if more than one)
9.
How many treatment rooms? (use your primary practice facility if more than one)
10.
How many years have you operated this practice?
11.
How many days of the week are you typically open?
1
2
3
4
5
6
7
12.
How many hours each week are you open?
13.
What is the average gender makeup of your clientele?
% of women
% of men
14.
What is the age range of the majority of your patients? (please select which range fits your clientele best)
25-54
35-54
45-64
35-64
15.
What percent of your clients are repeat in a typical month?
16.
Does your practice have a medical director?
Yes
No
17.
How many hours per week does your physician provide on-premise medical supervision?
18.
How many physicians are part of your practice?
19.
How many mid level practitioners work at your practice?
20.
What is the specialty of your medical director?
Dermatologist
Plastic Surgeon
Internal Medicine
Family Physician
OB/GYN
Other (please specify)
21.
How many revenue producing full time equivalent service providers do you have at your practice?
22.
Please check all staff that you employ (full-time or part-time) at your practice (select all that apply)
Physician
Nurse Practitioner
RN/LPN
Practice Manager
Front Desk
Marketing
Sales
Aesthetician
Medical Assistant
Other (please specify)
20%