STATE OF THE INDUSTRY REPORT 2.0

Be a part of this vital industry report for the adventure park industry.

Adventure Park Insider's State of the Industry Report is back for year two, with refined questions and answer options in order to gather even more valuable data for operators like you.

This survey is designed to gather data that will help you improve your operations, understand industry trends, and market your operation more effectively.

Your answers will be held in strict confidence and will be used only for the purposes of this study. The results will be reported in aggregate form only. There will be no way to identify individual results in the report.

Participants who complete the survey will receive a 50% discount on the complete survey report. 

Complete the survey by November 13 and be entered to win a YETI cooler!

If you have any questions, please contact Sarah at sarah@adventureparkinsider.com

Thank you for participating!

-The team at Adventure Park Insider

* 1. Please fill out the following information:

* 2. What is your job title?

* 3. Which of the following best describes your type of facility?

* 4. Which of the following best describes your adventure business?

* 5. Which of the following best describes your business structure?

* 6. How many separate operations/locations/parks do you or your company manage?

If you or your company manage more than one operation/location/park please answer the remaining questions for your individual location only. If you have questions about filling out the survey for multiple operations/locations/parks please contact Sarah at sarah@adventureparkinsider.com

* 7. How many staff members does your park employ?

* 9. What year did your business open?

1940 First Year in Operation
i We adjusted the number you entered based on the slider’s scale.

* 10. What was your opening date for the 2017 season? If you operate year round, please enter 01/01/2017.

Date / Time
/
/

* 11. What was your closing date for the 2017 season? If you have not closed yet, please enter your projected closing date. If you operate year round, please enter 12/31/2017.

Date
/
/

* 12. How many days did you operate this season?

0 Days in operation in 2017
i We adjusted the number you entered based on the slider’s scale.

* 13. How many days did you have unscheduled closures this season due to weather events or other factors?

0 Unscheduled days closed this season
i We adjusted the number you entered based on the slider’s scale.

* 14. What is the physical size of your operation? If part of a larger operation (i.e. ski area or state park) please specify the footprint in acres of your aerial or experiential operation rather than that of the larger program.

* 15. Which of the following activities do you offer?

* 16. What types of amenities do you offer?

* 17. If you operate a Zip or Canopy Tour:

* 18. If you operate a Challenge Course or Aerial Adventure Park:

* 20. How many total visits did you record during the 2017 season?

* 21. What percentage of your 2017 visitors are repeat visitors?

0 Percentage of Repeat Visitation
i We adjusted the number you entered based on the slider’s scale.

* 22. Which ONE of your activities received the most visits during the 2017 season?

* 23. How many total visits did you record during previous seasons?

* 24. What percentage of change in visitation are you predicting for the 2018 season?

-100 Visitation Change
i We adjusted the number you entered based on the slider’s scale.

* 25. What was your busiest day of the 2017 season?

Date
/
/

* 26. What is your operation's approximate percentage of participation by age?

* 27. Please estimate the percentage of your 2017 visitors who are local, living within one hour of your location.

0 Local Visitors
i We adjusted the number you entered based on the slider’s scale.

* 28. Please indicate what percentage of total revenue is generated from group ticket sales (vs. individual ticket sales).

0 Percentage of total revenue from group ticket sales
i We adjusted the number you entered based on the slider’s scale.

* 29. Please indicate what percentage of total revenue is generated from single-activity tickets (vs. multi-activity packages/passes).

0 Percentage of total revenue from single-activity tickets
i We adjusted the number you entered based on the slider’s scale.

* 30. Please indicate what percentage of total revenue is generated from the following sources:

* 31. What is your facility's total gross revenue for 2017, from all sources?

* 32. What is your facility's total operating expense for 2017?

* 33. Did you build your operation in-house or use a third-party builder?

* 34. Do you provide in-house training for staff or hire a third party?

* 35. Please rank the following sources of employees from most commonly used to least commonly used. Please only select one source per column.

  Most Common Least Common
High School Students
College Students
Winter Resort Employees
Seniors/Retirees
Other

* 36. What industry standard do you apply at your park? Select all that apply.

* 37. What percentage of your bookings are advance bookings (at least 24 hours)?

0 Percentage of Advance Bookings
i We adjusted the number you entered based on the slider’s scale.

* 38. What methods do you use to accept bookings? (Please select all that apply)

* 39. What booking software do you use at your operation, if any?

* 40. Please rank the importance of each of the following in marketing your operation from most important to least important. Each ranking may only be used once.

  Most Important Least Important N/A
Brochures
Operation Website
Print Advertising (e.g. Newspapers, Magazines)
Digital Advertising (e.g. Web banners, AdWords)
Facebook
Instagram
Twitter
Pinterest
TripAdvisor
Local Partnership
Billboards
Radio
Word of Mouth
Third-Party Vendors (e.g. Expedia, Travelocity, Google)
Other

* 41. What is your annual marketing budget?

* 42. What percentage of your annual revenue is spent on marketing?

0 Marketing budget as a percentage of annual revenue
i We adjusted the number you entered based on the slider’s scale.

* 43. What is your annual cost of liability insurance?

* 44. What is your annual workers' comp cost?

* 45. How do you track injuries and/or incidents at your operation? Please select all that apply.

* 46. How many injuries and/or incidents did you record during the 2017 season?

* 47. Please rate the causes of injuries you see from the most common to least common. Please select one cause per column.

  Most Common Least Common N/A
Collision
Slip/Fall
Pressure/Rolling over body part
Medical Condition
Equipment Failure
Guide Communication/Instruction
Other

* 48. Please rate the types of injuries you see from the most common to least common. Please select one injury per column.

  Most Common Least Common N/A
Scrapes/Minor Lacerations/Bruises
Major Lacerations
Sprains