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AdNews Reader Survey 2017
*
1.
To enter the draw to win up to $8000 worth of prizes, please enter your email address below.
(Required.)
2.
A few questions about you. Are you:
Male
Female
3.
What is your age group?
Under 25
25-39
40-54
55+
4.
In which state or territory of Australia do you live?
New South Wales/ACT
Victoria
Queensland
South Australia/NT
Western Australia
Tasmania
I live outside Australia
5.
Which one of the following activities best describes the organisation you work for? Select one.
National advertiser/marketer
Manufacturer/Distributor
Retailer
Marketing/branding consultancy
Advertising/creative agency/customer experience agency
Media buying/strategy agency
Digital agency/consultancy
Social media consultancy
Promotional marketing company
Market research Company
Public relations Company
Event organising company
Production services, e.g., design, film/TV, photography, pre-press, printing
Adtech/Martech provider
Media Company, e.g., TV, radio, publishing
Media Representation Company
Government
Education
Student
Other (please specify)
6.
What best describes the level of your work responsibilities?
Senior management (e.g, Chairman, Director, Principal, Partner, General Manager)
Middle management (e.g, Brand Manager, Marketing/Advertising Manager, Group
Head (e.g, Account Manager, Sales Manager)
Junior level - (less than two years experience in the industry)
Other (please specify)
7.
To what extent are you involved in the following areas of media buying?
Very involved
Partially involved
Not involved
Television
Very involved
Partially involved
Not involved
Digital/social media
Very involved
Partially involved
Not involved
Radio
Very involved
Partially involved
Not involved
Newspapers
Very involved
Partially involved
Not involved
Magazines
Very involved
Partially involved
Not involved
Outdoor
Very involved
Partially involved
Not involved
Cinema
Very involved
Partially involved
Not involved
8.
What is the approximate annual value of media buying that you are involved in?
Under $100,000
$100,000 - $500,000
$500,000 - $1 million
$1 million - $5 million
$5 million - $10 million
$10 million - $20 million
Over $20 million
Not involved in media buying
9.
Which of the following types of event do you expect to attend in the next 12 months?
Awards
Breakfast functions
Conferences
Evening functions
Exhibitions
Round table discussions
Seminars
Workshops
10.
If you selected conferences in the previous question, please select the format preferred.
Half day
Full day
Multiday
Other (please specify)
11.
Which events have you been to in the past 2 years?
AANA RESET
ADMA Data Day
ADMA Global Forum
AdNews Live! Tackling Transparency
Adobe Symposium
Adtech
AdNews Media + Marketing Summit (Sydney/Melbourne)
Millennial Marketing Conference
Mumbrella Summits
Mumbrella 360
Other (please specify)
12.
Which of these events might you attend in 2018?
AANA RESET
ADMA Data Day
ADMA Global Forum
AdNews Live!
Adobe Symposium
Adtech
AdNews Media + Marketing Summit (Sydney/Melbourne)
Millennial Marketing Conference
Mumbrella Summits
Mumbrella 360
Other (please specify)
13.
When it comes to industry events, what prevents you from attending?
I don't have the budget to attend
I don't have enough time to be out if the office
I don't find events useful
My company sends limited executives to events
14.
Which of the following agency awards carry the most prestige?
AdNews Agency of the Year Awards
B&T Awards
Mumbrella Awards
15.
How do you engage with AdNews
I read Online (desktop)
I read on mobile
I subscribe to the email newsletter
I read in print
I read the print version via digital platform Zinio
I listen to the AdNews Podcast
I attend AdNews events
I follow AdNews on social media
An internal
Other (please specify)
16.
If you have any feedback about the AdNews content and platforms, please tell us what you think.
17.
How much time do you spend reading AdNews Magazine (print) per month?
I don’t read AdNews print
Less than 30 minutes
More than 30 minutes
More than 1 hour
18.
What would you like to see more of in AdNews?
Analysis and insight
Campaign case studies
Creative work
Industry opinion
Profiles and interviews
Tips and advice
Other (please specify)
19.
Which of these topics would you like more coverage of (Select as many as apply)
Adtech & Martech
Advertising (campaigns)
Agency news
Creativity
Data
Digital
Diversity
Industry issues
Innovation
International industry news
Marketing (brand activity)
Measurement
Media
Media strategy
Technology
Other (please specify)
20.
How important is it for you in your job to read the following Trade Media Brands?
Very important
Somewhat important
Not important
AdNews
Very important
Somewhat important
Not important
B&T
Very important
Somewhat important
Not important
Campaign Brief
Very important
Somewhat important
Not important
Mediaweek
Very important
Somewhat important
Not important
Mumbrella
Very important
Somewhat important
Not important
Marketing magazine
Very important
Somewhat important
Not important
CMO.com.au
Very important
Somewhat important
Not important
Other (please specify)
21.
How do you rate the quality of journalism in the following Trade Media Brands?
Very good
Good
Average
Poor
AdNews
Very good
Good
Average
Poor
B&T
Very good
Good
Average
Poor
Campaign Brief
Very good
Good
Average
Poor
Mediaweek
Very good
Good
Average
Poor
Mumbrella
Very good
Good
Average
Poor
Marketing magazine
Very good
Good
Average
Poor
CMO.com.au
Very good
Good
Average
Poor
22.
Which Trade Media Brands do you think delivers the most comprehensive coverage of the marketing communications industry? Select one of the following
AdNews
B&T
Campaign Brief
Mediaweek
Mumbrella
Marketing magazine
CMO.com.au
Other
Marketing
23.
In the next 12 months I intend to: (tick as many as apply)
Increase my total marketing spend
Decrease my total marketing spend
Spend more on digital media
Spend less on digital media
Review my agency relationships
Look for a new role
Seek additional professional training
Attend more industry events
Attend fewer industry events
Increase use of marketing technology and automation
Buy media programmatically
Increase staff numbers dedicated to marketing and advertising
24.
Which of the following do you agree/disagree with?
Agree
Disagree
I consider Trade media in the advertising, marketing and media industries to be essential for the future of our industry
Agree
Disagree
I use Trade media to inform myself and colleagues on industry progress and innovation to help our business do better
Agree
Disagree
Independent business journalism on our industry is more important than ever before
Agree
Disagree
AdNews is the stand-out provider of independent business journalism on our industry
Agree
Disagree
AdNews articles feature consistently in my industry news feed
Agree
Disagree
I/My Company relies on AdNews as a key source of information to support me and my team
Agree
Disagree
I am aware that AdNews content in print is exclusive and doesn't appear online
Agree
Disagree
Current Progress,
0 of 24 answered