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2018 National Marketing Effectiveness Survey: Corporate, Transactional and Defense Law Firms

1.What marketing tactics has your firm and/or lawyers used over the past 24 months?  (Please select all you have used.)
2.Which marketing tactics have you used which resulted in work being sent to your firm and/or lawyers directly or by referral over the past 24 months? (Please select all that apply.)
3.Which tactics do you expect to spend more money/time on over the next 24 months? (Please select all that apply.)
4.Which tactics do you expect to spend less money/time on over the next 24 months?
5.How would you rate the effectiveness of your firm’s overall marketing on a scale of 1 – to – 10?
1 Ineffective
2
3
4
5
6
7
8
9
10 Very effective
6.How would you rate the effectiveness of your firm's efforts to cross-sell additional services to existing clients on a scale of 1 - to - 10?
1 Ineffective
2
3
4
5
6
7
8
9
10 Very effective
7.Does your firm have a marketing professional?
8.Does your firm have a written marketing plan?
9.Does your firm have an annual marketing budget?
10.Does your firm have a formal program to introduce younger lawyers to the next generation of management at key account controlled/originated by senior partners?
11.Does your firm provide coaching to individual lawyers? 
12.Does your firm provide group training (for example, in sales skills, networking, social media use) to attorneys?
13.What percentage of your firm's annual gross fee volume is spent on marketing? (Out-of-pocket expenses only. Do not include attorney or in-house staff costs.)
14.Does your firm expect to spend more or less on marketing next year?
15.Who is in charge of marketing for your firm?
16.Do your lawyers record the hours they spend on their marketing activities?
17.How many lawyers are in your firm?
18.Your responses are confidential. To receive the results of this survey, please fill in your contact information and email address below or email vincent@themarketinggurus.com.  Your information will not be used for any other purposes.  
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