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1. What marketing tactics has your firm and/or lawyers used over the past 24 months?  (Please select all you have used.)

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2. Which marketing tactics have you used which resulted in work being sent to your firm and/or lawyers directly or by referral over the past 24 months? (Please select all that apply.)

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3. Which tactics do you expect to spend more money/time on over the next 24 months? (Please select all that apply.)

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4. Which tactics do you expect to spend less money/time on over the next 24 months?

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5. How would you rate the effectiveness of your firm’s overall marketing on a scale of 1 – to – 10?

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6. How would you rate the effectiveness of your firm's efforts to cross-sell additional services to existing clients on a scale of 1 - to - 10?

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7. Does your firm have a marketing professional?

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8. Does your firm have a written marketing plan?

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9. Does your firm have an annual marketing budget?

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10. Does your firm have a formal program to introduce younger lawyers to the next generation of management at key account controlled/originated by senior partners?

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11. Does your firm provide coaching to individual lawyers? 

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12. Does your firm provide group training (for example, in sales skills, networking, social media use) to attorneys?

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13. What percentage of your firm's annual gross fee volume is spent on marketing? (Out-of-pocket expenses only. Do not include attorney or in-house staff costs.)

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14. Does your firm expect to spend more or less on marketing next year?

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15. Who is in charge of marketing for your firm?

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16. Do your lawyers record the hours they spend on their marketing activities?

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17. How many lawyers are in your firm?

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18. Your responses are confidential. To receive the results of this survey, please fill in your contact information and email address below or email vincent@themarketinggurus.com.  Your information will not be used for any other purposes.  

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