JAWS CAMP Pre-event Survey

For JAWS session: "Trust us — we're journalists!" 9 a.m. Sunday, Oct. 30

Research released in April by the American Press Institute (API) shows just 6 percent of people say they have a “great deal of confidence” in the press. In our keynote session at JAWS CAMP, we’ll summarize the results of the API report, review some intriguing takeaways from people interviewed for the report, and conclude with participants’ best ideas on how to improve trust in media. We want to see how your thoughts on trust and media compare to the results of our recent survey of media consumers.

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* 1. How much do the following factors affect your trust in a piece of news and information you see on Facebook?

	A great deal	A lot	Somewhat	Very little	Not at all
Whether or not a lot of people have liked, shared, or commented on it	Whether or not a lot of people have liked, shared, or commented on it A great deal	Whether or not a lot of people have liked, shared, or commented on it A lot	Whether or not a lot of people have liked, shared, or commented on it Somewhat	Whether or not a lot of people have liked, shared, or commented on it Very little	Whether or not a lot of people have liked, shared, or commented on it Not at all
Whether or not I know and trust the person who posted	Whether or not I know and trust the person who posted A great deal	Whether or not I know and trust the person who posted A lot	Whether or not I know and trust the person who posted Somewhat	Whether or not I know and trust the person who posted Very little	Whether or not I know and trust the person who posted Not at all
Whether or not I know and trust the original reporting source	Whether or not I know and trust the original reporting source A great deal	Whether or not I know and trust the original reporting source A lot	Whether or not I know and trust the original reporting source Somewhat	Whether or not I know and trust the original reporting source Very little	Whether or not I know and trust the original reporting source Not at all

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* 2. How much do the following factors affect your trust in a piece of news and information you see on Twitter?

	A great deal	A lot	Somewhat	Very little	Not at all
Whether or not a lot of people have liked, retweeted, or replied to it	Whether or not a lot of people have liked, retweeted, or replied to it A great deal	Whether or not a lot of people have liked, retweeted, or replied to it A lot	Whether or not a lot of people have liked, retweeted, or replied to it Somewhat	Whether or not a lot of people have liked, retweeted, or replied to it Very little	Whether or not a lot of people have liked, retweeted, or replied to it Not at all
Whether or not I know and trust the person who tweeted	Whether or not I know and trust the person who tweeted A great deal	Whether or not I know and trust the person who tweeted A lot	Whether or not I know and trust the person who tweeted Somewhat	Whether or not I know and trust the person who tweeted Very little	Whether or not I know and trust the person who tweeted Not at all
Whether or not I know and trust the original reporting source	Whether or not I know and trust the original reporting source A great deal	Whether or not I know and trust the original reporting source A lot	Whether or not I know and trust the original reporting source Somewhat	Whether or not I know and trust the original reporting source Very little	Whether or not I know and trust the original reporting source Not at all

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* 3. Have you ever had an experience with a news and information source that made you trust it less for any reason?

Yes

I don't know

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* 4. What happened that made you trust that news and information source less? Please select all that apply.

I found it one-sided or biased

I found facts that were wrong

I found something about the content personally offensive

I found the advertisements annoying or deceptive

I could not easily access stories

I started receiving emails, texts, or alerts I did not want

N/A

Other (please specify)

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* 5. If you had to pick just one specific source that you rely on most for news on national politics & government, what would it be?

A local TV station, its website, app, or news alerts

A national TV network, its website, app, or news alerts

A radio station, local or national, its web, app, or news alerts

Social media

A local newspaper, its website, app, or news alerts

Search engine or online aggregators such as Google News

A media organization that focuses on one topic (such as the Weather Channel, ESPN, the Food Network, or TMZ), its website, app, or news alerts

From a general-interest online-only publisher such as Buzzfeed, Yahoo! News, or Huffington Post, its app, or news alerts

A magazine, its website, app, or news alerts

A national or international newspaper, its website, app, or news alerts

From a blog

Don't know

No answer

Other (please specify)

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* 6. Think about why you rely on that source for the coverage of national politics and government. How important is each of the following for you?

	Extremely important	Very important	Somewhat important	Not very important	Not at all important
It gets the facts right	It gets the facts right Extremely important	It gets the facts right Very important	It gets the facts right Somewhat important	It gets the facts right Not very important	It gets the facts right Not at all important
It always has the latest news and information	It always has the latest news and information Extremely important	It always has the latest news and information Very important	It always has the latest news and information Somewhat important	It always has the latest news and information Not very important	It always has the latest news and information Not at all important
It’s concise and gets to the point	It’s concise and gets to the point Extremely important	It’s concise and gets to the point Very important	It’s concise and gets to the point Somewhat important	It’s concise and gets to the point Not very important	It’s concise and gets to the point Not at all important
It presents expert sources and data	It presents expert sources and data Extremely important	It presents expert sources and data Very important	It presents expert sources and data Somewhat important	It presents expert sources and data Not very important	It presents expert sources and data Not at all important
It is easy to find news and information you’re looking for	It is easy to find news and information you’re looking for Extremely important	It is easy to find news and information you’re looking for Very important	It is easy to find news and information you’re looking for Somewhat important	It is easy to find news and information you’re looking for Not very important	It is easy to find news and information you’re looking for Not at all important
The reporting is indepth	The reporting is indepth Extremely important	The reporting is indepth Very important	The reporting is indepth Somewhat important	The reporting is indepth Not very important	The reporting is indepth Not at all important
It presents news and information in a way you can talk about it	It presents news and information in a way you can talk about it Extremely important	It presents news and information in a way you can talk about it Very important	It presents news and information in a way you can talk about it Somewhat important	It presents news and information in a way you can talk about it Not very important	It presents news and information in a way you can talk about it Not at all important
It covers all the day’s events	It covers all the day’s events Extremely important	It covers all the day’s events Very important	It covers all the day’s events Somewhat important	It covers all the day’s events Not very important	It covers all the day’s events Not at all important
You know and trust its journalists	You know and trust its journalists Extremely important	You know and trust its journalists Very important	You know and trust its journalists Somewhat important	You know and trust its journalists Not very important	You know and trust its journalists Not at all important
It provides diverse points of view	It provides diverse points of view Extremely important	It provides diverse points of view Very important	It provides diverse points of view Somewhat important	It provides diverse points of view Not very important	It provides diverse points of view Not at all important
It explains the way it gathers and reports news and information	It explains the way it gathers and reports news and information Extremely important	It explains the way it gathers and reports news and information Very important	It explains the way it gathers and reports news and information Somewhat important	It explains the way it gathers and reports news and information Not very important	It explains the way it gathers and reports news and information Not at all important
It’s a source you’ve always used	It’s a source you’ve always used Extremely important	It’s a source you’ve always used Very important	It’s a source you’ve always used Somewhat important	It’s a source you’ve always used Not very important	It’s a source you’ve always used Not at all important
You can multitask or use it when you’re doing something else like household chores	You can multitask or use it when you’re doing something else like household chores Extremely important	You can multitask or use it when you’re doing something else like household chores Very important	You can multitask or use it when you’re doing something else like household chores Somewhat important	You can multitask or use it when you’re doing something else like household chores Not very important	You can multitask or use it when you’re doing something else like household chores Not at all important
It makes it entertaining	It makes it entertaining Extremely important	It makes it entertaining Very important	It makes it entertaining Somewhat important	It makes it entertaining Not very important	It makes it entertaining Not at all important
You see your community and people like you in the reporting	You see your community and people like you in the reporting Extremely important	You see your community and people like you in the reporting Very important	You see your community and people like you in the reporting Somewhat important	You see your community and people like you in the reporting Not very important	You see your community and people like you in the reporting Not at all important

JAWS CAMP Pre-event Survey

For JAWS session: "Trust us — we're journalists!" 9 a.m. Sunday, Oct. 30

Question Title

* 1. How much do the following factors affect your trust in a piece of news and information you see on Facebook?

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* 2. How much do the following factors affect your trust in a piece of news and information you see on Twitter?

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* 3. Have you ever had an experience with a news and information source that made you trust it less for any reason?

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* 4. What happened that made you trust that news and information source less? Please select all that apply.

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* 5. If you had to pick just one specific source that you rely on most for news on national politics & government, what would it be?

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* 6. Think about why you rely on that source for the coverage of national politics and government. How important is each of the following for you?

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* 7. Describe the steps (if any) that your and/or your newsroom are taking specifically to improve trust among your readers/audience.

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* 8. Do you have any additional comments? You can read the full API report on trust here: http://bit.ly/APITrust