Audience Analysis Questionnaire Question Title * 1. How many hours of reading do you spend on average per week? Question Title * 2. Which media do you read the most? Magazines Newspapers Books Other (please specify) Question Title * 3. How often do you read magazines? Daily Occasionally Never Question Title * 4. How do you prefer to read? In print Digitally (iPad, Kindle, etc) Online Question Title * 5. If in print, does the size, quality of paper, and quality of images in the magazine affect your choice in selecting one over another? Yes No Question Title * 6. If you answered yes to the previous question select your image and paper quality preference from the following: Black and White images Colored images Shiny paper Plain paper Recycled paper non-recycled paper Question Title * 7. When reading about a topic that interests you, which of the following do you prefer? why? Small size articles (300 words or less) Medium size articles (900 words) Long articles about (1000+ words) Explain why? Question Title * 8. When reading about a topic that interests you, which of the following do you prefer reading? Photo Narratives—with heavy imagery, more headlines and captions and less copy Articles with an even mix of images and copy Articles with few images and heavy copy Question Title * 9. Where do you read magazines the most? Airplanes Airport Lounges Beauty Salons Waiting Rooms Coffee Shops / Cafés Doctors Office Home Hotels Libraries Newsstands / Bookstores Office While Traveling Gym Question Title * 10. In general, does reading about current events interest you? Yes No Question Title * 11. If yes, rank your interest from 1 to 3 (1 being the highest interest) 1 2 3 Local affairs 1 2 3 National affairs 1 2 3 Foreign affairs Question Title * 12. From the following list, which subjects interest you the most? Please rank your interest on a scale of 1 - 19 with #1 indicating the topic that you find most interesting. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Lifestyles 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Politics 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Travel / Destinations 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Business 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Gossip (Celebrity) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Sports 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Fashion 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 General Interests 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Celebrity Interviews 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Community / National Events 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Gaming 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Technology 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Health / Beauty 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Culture 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 The Arts 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Entertainment 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Fairs and festivals 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Museums 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Hunting and guns Question Title * 13. Do you think there are types of articles in depth reporting on what is missing from the mainstream magazines in the US today? Question Title * 14. If you regularly watch news on TV, which segments are most likely to sustain your interest and keep you tuned in? Local Politics National politics International politics Local crime Human interest Food Health Weather Traffic Other (please specify) Question Title * 15. Has the impact of globalization tended to increase your interest in other countries and cultures? If so, which cultures and regions intrigue you the most? Please rank your interest on a scale of 1 to 15 with the 1 indicating the highest degree of interest. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Asia 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Australia 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Canada 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Caribbean 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Central Africa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Eastern Europe 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Far East / Orient 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Latin America 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Mexico 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Middle East 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 North Africa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 South America 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Southern Africa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 USA 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Western Europe Question Title * 16. What interests you most about your top selections in "question 15" and what would you like to discover? Question Title * 17. Which of the following LIFESTYLE magazines sound more appealing to you? Middle Eastern magazine Mediterranean magazine Near Eastern magazine Cultural magazine Ethnic magazine Question Title * 18. Do you think most American mainstream media - newspapers, magazines, and broadcast news is biased in its coverage of foreign affairs and other cultures? Yes No Unsure Question Title * 19. Do you think mainstream American media is fair and balanced in its reporting of the Middle East? Please explain. Question Title * 20. Are you interested in learning and reading about some of the oldest civilizations and cultures in the world? Yes No Unsure Question Title * 21. If interested, why wouldn’t you travel there? War Fear of Islamic backlash against Americans Not on my bucket list Interested in the cultures but intimidated by the continuing conflicts. Other (please specify) Question Title * 22. If you were to travel to the Middle East where would you like to go? Question Title * 23. Do you thinking learning about foreign cultures promotes mutual understanding and tolerance? Is promoting understanding and tolerance important to you? Yes No Other (please specify) Question Title * 24. What is your age range? 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65-74 years old 75 years or older Question Title * 25. Ethnicity origin (or Race): Please specify your ethnicity. White (Caucasian) White (Middle Eastern or North African) Hispanic or Latino Black and/or African American Native American or American Indian Asian / Pacific Islander Other (please specify) Question Title * 26. Do you identify with an ethnic group not specified in the above question? Please specify and explain how this identity is important to your view of yourself and the world around you? Question Title * 27. Education: What is the highest degree or level of school you have completed? If currently enrolled, highest degree received. No schooling completed Nursery school to 8th grade Some high school, no diploma High school graduate, diploma or the equivalent (for example: GED) Some college credit, no degree Trade/technical/vocational training Associate degree Bachelor’s degree Master’s degree Professional degree Doctorate degree Question Title * 28. Marital Status: What is your marital status? Single, never married Married or domestic partnership Widowed Divorced Separated Question Title * 29. Employment Status: Are you currently? Employed Self-employed Out of work and looking for work Out of work but not currently looking for work A homemaker A student Military Retired Unable to work Question Title * 30. Enter your email address for a chance to win a gift-card from you favorite store. Done
