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2018 American Libraries Readership Survey

Please take a brief survey (5–10 minutes) to give us your feedback on American Libraries magazine and issues of importance to library professionals. At the end of the survey, respondents will have the option to enter a drawing for a $250 credit to the ALA Store. While responses are anonymous, a name and email address are required for the drawing. The survey will close on July 2, 2018.
1.How often do you read American Libraries magazine?
2.Why do you read American Libraries? Check all that apply.
3.How often do you read each of the following sections of American Libraries?
Always
Sometimes
Seldom
Never
Cover story
ALA news
Feature stories (not related to conference)
Conference Preview and Dining Guide
Trends/Spotlight
Newsmaker Q&A
Opinion columns
Professional Development
Solutions
People/Announcements
The Bookend
4.How would you rate the following aspects of American Libraries?
Excellent
Good
Average
Poor
Cover
Ease of reading
Layout/design
Photography
Writing
Variety/scope of coverage
5.Name one American Libraries story that you remember from the past year.
6.Are there subjects that you’d like to see covered in future issues of American Libraries, and if so, what are they?
7.To what degree do you consider American Libraries to be a credible source of information about the library profession?
8.Do you consider American Libraries essential professional reading?
9.How do you read American Libraries?
10.When you read American Libraries, how much of the issue do you typically read?
11.How much total time do you typically spend with an issue of American Libraries?
12.Typically, how many people read your copy of American Libraries besides you?
13.Are you aware that the American Libraries website (americanlibrariesmagazine.org) provides original, web-only content?
14.How likely are you to read American Libraries content that is available only online?
15.In the past 12 months, about how many times have you visited the American Libraries website to search for a specific article?
16.What would encourage you and your colleagues to visit the website (americanlibrariesmagazine.org) more often?
17.What other library publications do you read regularly? Check all that apply.
18.How do you get your news? Check all that apply.
19.Of all the magazines you read of any type—consumer, business, trade, etc.—which is your favorite, and why?
20.What actions have you taken after reading American Libraries? Check all that apply.
21.In the past 12 months, which of the following have you done as the result of seeing an advertisement in American Libraries? Check all that apply.
22.What best describes the level of your purchasing involvement—either as an individual or as part of a group—for each of the following materials, products, and services?
Approve/Authorize
Recommend/Specify
Involved in other way
Not involved
Books
Reference material
Computer software, hardware
Audiovisual materials, A/V hardware
Online databases
Shelving, furniture
Office machines and equipment
Preservation/conservation equipment
Architectural design services
Staff development services
23.Where do you work?
24.How would you characterize your library’s location?
25.What are the biggest challenges you face in your current role? Check all that apply.
26.Thank you for completing the 2018 American Libraries readership survey. We appreciate your feedback. If you would like to be entered for a chance to win $250 worth of products from the ALA Store, please include your name and email address:
Current Progress,
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