Most corporate decisions still rest on the small slice of data that already fits a table. Largely ignored, Textual Data is the majority of the corporation. Early attempts to utilize that data have misfired. AI does not remove the need to integrate, contextualize, and warehouse text; it raises the cost of skipping those steps. Search, embeddings, and LLMs are first-generation tools unless they sit on taxonomies, textual ETL, and a textual warehouse.
