Consumer goods companies are increasingly intrigued by the power of artificial intelligence and the role it can play across the enterprise. But often they are unsure how best to design, test, and deploy these cutting-edge solutions. This survey explores the current state of CGs’ AI development and the internal and external resources the industry leaders rely on as they build their AI tech stack.

The survey will take no more than a few minutes of your time and allow CGT to continue to provide invaluable research to the industry. 

Qualified consumer goods executives will receive a $10 Amazon e-gift card as a thank you for their time and insight. As the editor of CGT I am sensitive to your concerns, so please contact me if you have any questions. Rest assured that all answers are kept strictly confidential, and all data is reported in the aggregate. Only CG executives are qualified to respond to this survey.

Thank you for your participation it is greatly appreciated! 

Tim Denman
Editor-in-Chief
CGT
tdenman@ensembleiq.com

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* 1. What is your company’s primary product category?

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* 2. What was your organization’s annual revenue in the last fiscal year?

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* 3. What is your job title?

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* 4. What is your key business function?

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* 5. My organization’s leadership is committed to leveraging AI in business design or execution and implement it in the field.

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* 6. My organization is willing to invest the time required to validate AI through proof of results and other critical areas and provide timely feedback.

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* 7. My organization has the change management maturity and identified cross-functional leadership to take ownership of next-gen AI initiatives.

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* 8. What is your organization's AI development approach?

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* 9. My organization has access to granular and near-real-time demand signals from our customers to drive meaningful AI initiatives.

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* 10. Which functions could best benefit from an AI-based analytic approach? (Choose two)

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* 11. What is your company’s timeline for building AI-based analytic capabilities?

  Already Implemented 3-6 Months 6-12 Months 12-24 Months No Plans
Revenue Growth Management
Demand Planning
Promotion Execution
Supply Chain Execution
Product or Partner Data Harmonization
Suggested Ordering/VMI
Perfect Order Measurement and Execution
Supplier Risk Assessment

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* 12. What are the success criteria for your business to scale POCs to Go-Live?

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* 13. Does your organization have the talent pool for implementing an AI program? (Check all that apply)

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* 14. What is your ROI expectation for AI projects?

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* 15. Are you interested in leveraging the native AI capabilities of public cloud?

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* 16. Who primarily owns and manages change management initiatives for AI projects in your organization?

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* 17. How equipped is your organization to scale a pilot AI project from a lab environment to production?

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* 18. Please provide your company e-mail. The e-mail will only be used to send you the $10 gift card. You will not be contacted for any other reason.

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