ADN E-edition reader survey

Thanks for taking a few minutes to share your thoughts. We're looking to better understand how you use the e-edition and what matters most to you.

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* 1. How long have you been an ADN subscriber?

<1 year

1-3 years

3-10 years

10+ years

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* 2. What days do you typically read the e-edition (select all that apply)

Monday

Tuesday

Wednesday

Thursday

Friday

Sunday

Varies

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* 3. What time of day do you typically read the e-edition?

Early morning (4-8am)

Morning (8am-noon)

Afternoon (noon-5pm)

Evening (after 5pm)

Varies

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* 4. How do you usually access the e-edition? (select all that apply)

Desktop/laptop

Mobile phone

Tablet (Ipad, etc)

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* 5. About how much time do you spend reading per session?

<10 minutes

10-20 minutes

20-40 minutes

40+ minutes

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* 6. What do you like most about the e-edition? (select all that apply)

Feels like reading a traditional newspaper

Easy to browse all stories in one place

Ability to read stories in a set order

Familiar routine/habit

Simple and distraction-free

Curation of stories (emphasis on certain articles, headline sizes, story choices)

Design and presentation (story and photo layout)

It doesn't change as much as the website

There's no endless scroll: You know when you're done

Other (please specify)

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* 7. When you read the e-edition,how do you typically navigate it?

Read front to back

Jump to specific sections

Skim headlines and choose stories

Only read a few articles

Other (please specify)

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* 8. How important are the following features? (Scale: Very important → Not important)

	Very Important	Important	Neutral	Low Importance	Not Important
A clear “front page” or starting point each day	A clear “front page” or starting point each day Very Important	A clear “front page” or starting point each day Important	A clear “front page” or starting point each day Neutral	A clear “front page” or starting point each day Low Importance	A clear “front page” or starting point each day Not Important
Seeing all major stories in one place (full daily overview)	Seeing all major stories in one place (full daily overview) Very Important	Seeing all major stories in one place (full daily overview) Important	Seeing all major stories in one place (full daily overview) Neutral	Seeing all major stories in one place (full daily overview) Low Importance	Seeing all major stories in one place (full daily overview) Not Important
Ability to jump to specific sections (Alaska, sports, opinion, etc.)	Ability to jump to specific sections (Alaska, sports, opinion, etc.) Very Important	Ability to jump to specific sections (Alaska, sports, opinion, etc.) Important	Ability to jump to specific sections (Alaska, sports, opinion, etc.) Neutral	Ability to jump to specific sections (Alaska, sports, opinion, etc.) Low Importance	Ability to jump to specific sections (Alaska, sports, opinion, etc.) Not Important
Ability to mark stories as read or completed	Ability to mark stories as read or completed Very Important	Ability to mark stories as read or completed Important	Ability to mark stories as read or completed Neutral	Ability to mark stories as read or completed Low Importance	Ability to mark stories as read or completed Not Important
Ability to pick up where I left off	Ability to pick up where I left off Very Important	Ability to pick up where I left off Important	Ability to pick up where I left off Neutral	Ability to pick up where I left off Low Importance	Ability to pick up where I left off Not Important
Easy navigation between stories (next/previous)	Easy navigation between stories (next/previous) Very Important	Easy navigation between stories (next/previous) Important	Easy navigation between stories (next/previous) Neutral	Easy navigation between stories (next/previous) Low Importance	Easy navigation between stories (next/previous) Not Important
Ability to adjust text size or reading settings	Ability to adjust text size or reading settings Very Important	Ability to adjust text size or reading settings Important	Ability to adjust text size or reading settings Neutral	Ability to adjust text size or reading settings Low Importance	Ability to adjust text size or reading settings Not Important
Ability to share stories via email	Ability to share stories via email Very Important	Ability to share stories via email Important	Ability to share stories via email Neutral	Ability to share stories via email Low Importance	Ability to share stories via email Not Important
Ability to share stories on social media	Ability to share stories on social media Very Important	Ability to share stories on social media Important	Ability to share stories on social media Neutral	Ability to share stories on social media Low Importance	Ability to share stories on social media Not Important
Text-to-speech feature	Text-to-speech feature Very Important	Text-to-speech feature Important	Text-to-speech feature Neutral	Text-to-speech feature Low Importance	Text-to-speech feature Not Important
Notifications or alerts for important news	Notifications or alerts for important news Very Important	Notifications or alerts for important news Important	Notifications or alerts for important news Neutral	Notifications or alerts for important news Low Importance	Notifications or alerts for important news Not Important
Personalized recommendations based on my interests	Personalized recommendations based on my interests Very Important	Personalized recommendations based on my interests Important	Personalized recommendations based on my interests Neutral	Personalized recommendations based on my interests Low Importance	Personalized recommendations based on my interests Not Important
Access to puzzles, comics or other print features	Access to puzzles, comics or other print features Very Important	Access to puzzles, comics or other print features Important	Access to puzzles, comics or other print features Neutral	Access to puzzles, comics or other print features Low Importance	Access to puzzles, comics or other print features Not Important
Local news content	Local news content Very Important	Local news content Important	Local news content Neutral	Local news content Low Importance	Local news content Not Important
National/international news content	National/international news content Very Important	National/international news content Important	National/international news content Neutral	National/international news content Low Importance	National/international news content Not Important

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* 9. What features are most important to you when reading news digitally? (Choose up to 3)

A clear daily “edition” or starting point

A sense of completion (it feels like I’ve “read the day’s news”)

Being able to quickly scan and browse stories

A simple, structured reading experience (not an endless scroll)

Easy reading on my phone or other device

Access to the most current news (updated throughout the day)

A familiar, consistent experience I can rely on

Having content tailored to my interests

Convenience and ease of use (fewer clicks, seamless navigation)

Other (please specify)

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* 10. How often do you visit ADN.com to read news online?

Daily

Several times per week

About once a week

Monthly

Rarely

Never

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* 11. If the e-edition were reduced or changed, how would that impact your subscription?

No impact

Slightly less satisfied

Would consider canceling

Would likely cancel

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* 12. If we created a simpler, easier-to-read digital version of the newspaper/e-edition, how likely would you be to try it?

Very likely

Somewhat likely

Not sure

Unlikely

ADN E-edition reader survey

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* 1. How long have you been an ADN subscriber?

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* 2. What days do you typically read the e-edition (select all that apply)

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* 3. What time of day do you typically read the e-edition?

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* 4. How do you usually access the e-edition? (select all that apply)

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* 5. About how much time do you spend reading per session?

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* 6. What do you like most about the e-edition? (select all that apply)

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* 7. When you read the e-edition,how do you typically navigate it?

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* 8. How important are the following features? (Scale: Very important → Not important)

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* 9. What features are most important to you when reading news digitally? (Choose up to 3)

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* 10. How often do you visit ADN.com to read news online?

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* 11. If the e-edition were reduced or changed, how would that impact your subscription?

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* 12. If we created a simpler, easier-to-read digital version of the newspaper/e-edition, how likely would you be to try it?

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* 13. What would you miss most if the e-edition was reduced or changed?

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* 14. What could we do to make sure your reading experience continues to meet your needs?

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* 15. What do you like about the e-edition compared to articles at ADN.com?

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* 16. What features besides the news do you enjoy about the e-edition?