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Thank you for taking part in this research. The research will help NITB / Outdoor Recreation NI to better understand the activity tourism market in Northern Ireland.

Your answers will be treated as confidential at all times. Any information made available from the research will only be total results for the industry.

The research relates to the main tourism season – May 2012 to September 2012 inclusive, so please answer the questions relating to this period.


1.Name of respondent(Required.)
2.Organisation(Required.)
3.Respondent’s position within the organisation(Required.)
4.How many customers did you have taking part in activities from May to September 2012 inclusive?

Guidance Note: This should include all customers between May to Sept 2012
Please include all customers within a group, for example:
• 1 family of 4 = 4 customers
• 1 day group of 20 customers = 20 customers

(Required.)
5.On average, how long did a customer spend with you?
(Required.)
6.What % of your bookings were made by the corporate sector, NI schools and youth organisations or tourists?

Guidance Note:
Please give a % estimate for each category - values must add up to 100%
(Required.)
7.Where were your corporate sector customers from?

Please give a % estimate for each category - values must add up to 100%

(Required.)
8.Where were your school and youth organisations from?

Please give a % estimate for each category - values must add up to 100%

(Required.)
9.Where were your tourist customers from?

Please give a % estimate for each category - values must add up to 100%

(Required.)
10.Please record which age band your tourist customers were in?

Please give a % estimate for each category - values must add up to 100%

(Required.)
11.How would you classify your tourist customers?

Please give a % estimate for each category - values must add up to 100%

(Required.)
12.How long did your tourist customers stay with you?

Please give a % estimate for each category - values must add up to 100%

(Required.)
13.Where did your tourist customers stay whilst partaking in activities?

Please give a % estimate for each category - values must add up to 100%

Guidance Note:
- ‘Own’ accommodation means one that is owned by your organisation e.g. ‘Own Hostel’ is a hostel owned by your organisation
- ‘Local’ accommodation is third party owned accommodation in the local area. The customers may stay there whilst partaking in activities with you.


(Required.)
14.How much on average do you think your tourist customers spent per person with you this season?

Guidance Note: This includes all expenditure such as activities, accommodation, food etc
Only tick one column per row
(Required.)
n/a
< £25
£25 to £50
£50 to £100
£100 to £150
£150 to £200
£200 to £300
£300 to £400
£400 to £500
£500+
Day Visitor
1-3 nights
4-5 nights
6-8 nights
9-14 nights
15+ nights
15.How much on average do you think your corporate customers spent per person with you this season?

Guidance note: This includes all expenditure such as activities, accommodation, food etc

(Required.)
16.How many of your tourist customers were new customers or repeat customers?

Please give a % estimate for each category - values must add up to 100%
Guidance Note: This also includes repeat bookings from organisations even though some individuals may be new.

(Required.)
17.How did your new customers hear about you?

Please give a % estimate for each category
- total for % enquiries must add up to 100%
- total for % customers must add up to 100%(Required.)
% of Enquiries
% of Bookings
OutdoorNI.com
WalkNI.com
Cycle NI.com
CanoeNI.com
Discovernorthernireland.com
TIC referral
Marketing activity of RTP
Own Marketing
Passing Trade
Word of Mouth
Don’t know
18.How many employees are there in your organisation?(Required.)
2011/2012 Financial year
19.How much have you invested in your business in 2011/2012 financial year?(Required.)
20.Keeping in mind that the survey is 100% confidential what was your turnover for 2011/2012 financial year?
(Required.)
21.How would you rate your turnover compared to last year and the reasons for this?
(Required.)
Many thanks for filling in the questionnaire. Your answers will be treated as confidential at all times. Any information made available from the research will only be total results for the industry.

For further information please contact Sarah Nelson:
s.nelson@outdoorrecreationni.com
028 9030 3930