AI in ABM: Readiness Benchmark November 2024 |
A give-to-get survey from Inflexion Group
As AI technology continues to evolve, its role in ABM is likely to become increasingly central. Organisations that successfully navigate the complexities of AI implementation will be well-positioned to scale ABM to deliver more sustainable growth with top accounts. However, your success will depend not just on technological prowess, but on your ability to deploy AI in ways that are ethical, compliant, and aligned with business objectives.
To help you navigate this new landscape, we recommend working through a number of readiness steps to ensure a comprehensive and responsible approach to integrating AI in your ABM programme, maximising benefits while mitigating risks.
Since many global programme leaders face similar opportunities and challenges in deciding how best to leverage AI in ABM, we are conducting a benchmarking assessment of leading companies’ readiness to adopt AI tools in their ABM programmes responsibly and ethically. We hope that the findings from this study will give you an understanding of how your readiness compares to your peers, highlighting any gaps that you may wish to prioritise within your own organisation.
In this survey, we cover twelve areas each containing three readiness steps and ask you to rate your progress against each of these 36 tasks relating to AI readiness.
The questionnaire will take approximately 15 minutes to complete.
All of your answers will remain confidential, shared only in aggregate. In return for your time, you will receive a summary report of how your AI readiness compares with that of other leading programme leaders and a personalised debrief for you and your team.
Thank you for agreeing to participate.