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2026 Client Survey
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1.
How long have you been a client of Atlantic Business?
(Required.)
More than 10 years
5 to 10 years
2 to 5 years
Less than two years
I’m not yet a client but I’m considering it
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2.
How important is Atlantic Business Magazine as a regional business media and event platform?
(Required.)
Absolutely essential
Extremely important
Important
Somewhat important
Not at all important
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3.
Why do you feel this way? Select all that apply.
(Required.)
Provides trusted business news and insights
Only regional business publication focused exclusively on Atlantic Canadian companies and leaders
Offers valuable networking/event opportunities
Most effective marketing alignment if you want to reach regional decision-makers
Important alternative to digital marketing
I rarely engage with the platform
Other (please specify)
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4.
If you are a current client, which Atlantic Business product(s) have you aligned with in the past? Select all that apply.
(Required.)
Print display advertising
Print sponsored content
Online display advertising
Online sponsored content
ABMInsider newsletter advertising
Vodcast/Podcast
Sponsoring Top 50 CEO awards
Sponsoring 25 Most Powerful Women in Business awards
Sponsoring ICE creative marketing awards
Not a client
Why did you align with that product?
5.
How likely are you to repeat that alignment?
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Print display advertising (includes advertorial)
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Print sponsored content (e.g. Executive Summary/Showcase)
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Online display advertising
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Online sponsored content
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
ABMInsider newsletter advertising
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Vodcast/Podcast
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Sponsoring Top 50 CEO awards
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Sponsoring 25 Most Powerful Women in Business awards
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Sponsoring ICE creative marketing awards
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Not applicable
Very Likely
Somewhat Likely
Somewhat Unlikely
Highly Unlikely
Doesn't apply to me
Any details you can add to explain your response?
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6.
Is there a product we do not offer, that you wish we did?
(Required.)
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7.
To what extent does your organization use programmatic advertising or AI for its marketing and advertising decisions?
(Required.)
We do not use programmatic advertising or AI in marketing decisions
We use programmatic advertising occasionally, with minimal AI involvement
We use programmatic advertising regularly, with some AI-supported decision-making
We rely heavily on AI-driven programmatic advertising for many marketing decisions
AI-driven programmatic advertising is central to our marketing strategy and decision-making
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8.
Which of the following best describes your marketing objectives (click all that apply):
(Required.)
Increase brand awareness and visibility
Generate more qualified leads or inquiries
Improve customer retention and loyalty
Drive more traffic to our website or online store
Increase sales or revenue growth
Other (please specify)
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9.
How effective has AI-driven programmatic advertising been in achieving your marketing objectives?
(Required.)
Not effective at all
Slightly effective
Moderately effective
Very effective
Extremely effective
Doesn’t apply to me
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10.
We are beginning to plan our 2027 editorial calendar. What topics/themes would your company/organization be most likely to align with?
(Required.)
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11.
Is your annual marketing budget
(Required.)
Under $20,000
$20,000 to $50,000
$50,000 to $75,000
$75,000 to $100,000
Over $100,000
No annual budget/marketing decisions made on a case-by-case basis
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12.
What percentage of your marketing budget is allocated to:
(Required.)
1-10%
11-20%
21-30%
31-40%
41-50%
51-60%
61-70%
71-80%
81-90%
91-100%
Print
1-10%
11-20%
21-30%
31-40%
41-50%
51-60%
61-70%
71-80%
81-90%
91-100%
Digital
1-10%
11-20%
21-30%
31-40%
41-50%
51-60%
61-70%
71-80%
81-90%
91-100%
Events
1-10%
11-20%
21-30%
31-40%
41-50%
51-60%
61-70%
71-80%
81-90%
91-100%
Out of Home
1-10%
11-20%
21-30%
31-40%
41-50%
51-60%
61-70%
71-80%
81-90%
91-100%
Other (please specify)
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13.
What has been your most effective marketing initiative and how do you measure that success?
(Required.)
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14.
What are your marketing goals for 2027?
(Required.)
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15.
What can we do to maintain and/or increase our relationship with your company/organization?
(Required.)
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16.
Who is your account representative?
(Required.)
Tonia Hutton
Stephen Barnes
Terry Keough
I don’t know/don’t have one yet
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17.
How satisfied are you with your account representative?
(Required.)
18.
If you would like to enter the draw for a chance to win a full-page print ad (valued at $5,450.00) in the September edition of Atlantic Business Magazine, enter your name, company/organization and contact information in the box below:
Current Progress,
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