Ensuring sustainability in A2P SMS

We have redesigned the survey to ensure it should not take more than 8 minutes to complete. The survey is split into 2 sections. Firstly, a more top-level view of the A2P SMS industry and aimed at a national MNO. Secondly, a deeper dive into your key markets for MNOs in multiple territories. There is an option to stop at the end of section 1.

All responses are treated in complete confidence and used to help Mobilesquared shape our global A2P SMS forecasts covering 200 markets/900+ mobile operators.

Please note, not every question requires an answer, but to receive the top-line findings from the research, you will need to have completed over 75% of the survey, and you will need to leave your email at the end of the survey.
Thank you in advance.

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* 1. What is your name?

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* 2. What is your job title?

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* 3. What company do you work for?

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* 4. In which country are you based?

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* 5. Rather than completing this short survey, would you rather receive the Excel file to complete? Please leave your email then close the survey.

If your preference is to complete the survey please continue.

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* 6. You've decided to complete the survey. So let's start by taking a generic look at your A2P SMS traffic.

In 2025, approximately how much A2P SMS traffic did your network to terminate (domestic and international)?

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* 7. What percentage of A2P SMS traffic was domestic (we will assume the remaining traffic was international)?

0% domestic traffic 50% 100% domestic traffic
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i We adjusted the number you entered based on the slider’s scale.

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* 8. What was the percentage increase/decrease in A2P SMS domestic traffic between 3Q 2025 and 4Q 2025?

50% traffic decrease 0.0% 50% traffic increase
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i We adjusted the number you entered based on the slider’s scale.

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* 9. In 2025, approximately what percentage of your total messaging domestic traffic was SMISHING?

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i We adjusted the number you entered based on the slider’s scale.

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* 10. In 2025, approximately what percentage of your total messaging domestic traffic was SIM Farms?

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i We adjusted the number you entered based on the slider’s scale.

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* 11. In 2025, what percentage of your total domestic A2P SMS traffic was impacted by AIT (Artificial Inflation of Traffic)?

0% (lost to AIT) 30% (lost to AIT) 60% (lost to AIT)
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i We adjusted the number you entered based on the slider’s scale.

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* 12. In 2025 what percentage of your domestic A2P SMS traffic was OTP/2FA?

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i We adjusted the number you entered based on the slider’s scale.

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* 13. In 2025, what percentage of your international A2P SMS traffic was smishing?

0% 25% 50%
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i We adjusted the number you entered based on the slider’s scale.

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* 14. In 2025, what percentage of your international A2P SMS traffic was SIM farms?

0% 25% 50%
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i We adjusted the number you entered based on the slider’s scale.

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* 15. In 2025, what percentage of your international A2P SMS traffic was impacted by AIT (Artificial Inflation of Traffic)?

0% 25% 50%
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i We adjusted the number you entered based on the slider’s scale.

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* 16. In 2025 what percentage of your international A2P SMS traffic was OTP/2FA?

0% 50% 100%
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i We adjusted the number you entered based on the slider’s scale.

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* 17. In 2026, what fraud type poses the largest threat to the monetisation of A2P SMS? [Select one]

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* 18. What is your company's status regarding exclusivity agreements?

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* 19. In 2025 how many exclusivity agreements did you have?

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* 20. By the end of 2026 how many exclusivity agreements do you expect to have?

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i We adjusted the number you entered based on the slider’s scale.

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* 21. In 2026, based on the markets where you have the most insight, by what percentage do you expect domestic A2P SMS rates to increase?

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i We adjusted the number you entered based on the slider’s scale.

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* 22. In 2026, based on the markets where you have the most insight, by what percentage do you expect international A2P SMS rates to increase?

0% 100% 1,000%
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i We adjusted the number you entered based on the slider’s scale.

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* 23. What is your opinion on the continued increase in international termination rates?

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* 24. Based on where the A2P SMS market is today, how concerned are you about the future of A2P SMS?

0% (not concerned at all) 50% (concerned) 100% (Extremely concerned)
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i We adjusted the number you entered based on the slider’s scale.

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* 25. How much of your total A2P SMS traffic do you expect to lose to RCS for Business in 2026?

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i We adjusted the number you entered based on the slider’s scale.

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* 26. How much of your total A2P SMS traffic do you expect to lose to WhatsApp Business in 2026?

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i We adjusted the number you entered based on the slider’s scale.

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* 27. How much of your total A2P SMS traffic do you expect to lose to Mobile Identity/Network APIs in 2026?

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i We adjusted the number you entered based on the slider’s scale.

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* 28. So this is the end of the generic market questions, the next section goes into more detail on country specifics. If you would like to stop the survey here, please leave your email, so that we can share results with you.

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