* 1. How significant do you believe branding in cosmetics should be? Please explain.

* 2. What attracts you to a cosmetics brand? (Check what applies)

* 3. How many different cosmetic brands do you use?

* 4. How willing are you to try a new brand of cosmetics?

* 5. Are you more inclined to shop with a makeup brand that offers incentives, rewards, or customer loyalty programs?

* 6. When purchasing cosmetics, what do you expect your experience at the counter to entail?

* 7. Do you research makeup prior to purchasing it? If so, please check where you source your information.

* 8. Do you believe social media influences purchasing decisions?

* 9. Do you need to try a product in order to purchase it?

* 10. Do you believe higher priced brands offer better quality or that you are just paying for the brand?

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