1. Default Section

We want you to imagine finding a new place to take your best friend. You both have been so busy lately and need some time to catch up. You are thinking of taking her to the cafe portion of a new place you recently heard about. This place is a fusion of wine shop and cafe, together in one location. This is a one of a kind store in the area.
Please use this situation to answer the following questions.

Question Title

Image

Question Title

* 1. Based on the previously given situation, which of the illustrations depicts what kind of experience you feel this place offers? Please explain your choice.

Question Title

* 2. What reasons motivate you to tell others about a restaurant or cafe you have visited? (Choose the two most relevant to you)

Question Title

* 3. Choose the three most important elements that you wish to find in a cafe setting.

Question Title

* 4. What type of food would you expect to see on the menu at this type of establishment? (Choose the two you feel are most relevant)

Question Title

* 5. Because this is both a wine store and cafe you are able to enjoy all of the bottles offered by retail when dining or relaxing in the cafe. When you purchase a bottle of wine at the cafe you receive the bottle at the price it is offered it the retail store (no restaurant mark-up) but you will pay a $6.00 corkage fee. How does this situation make you feel?

Question Title

* 6. Which of these situations would motivate you to return to or recommend the cafe portion of this store? (1 Being Most Important- 5 Being Least Important)

  1 2 3 4 5
An extensive selection of wine.
The value of the menu offerings.
If the atmosphere is good for social gatherings.
If you enjoyed the taste and quality of the food offered.
Comfortable seating.

Question Title

* 7. What would motivate you to recommend a wine retailer? (Choose the two most relevant)

Question Title

* 8. Please choose three elements that you feel are most important in a wine retailer.

Question Title

* 9. To what extent do the following factors influence your wine purchasing decisions? (1 being extremely influential, 5 being not influential at all)

  1 2 3 4 5
Friends Recommendations
Staff Recommendations
Wine Tasting Experiences
Online Reviews
Description on Bottle Labels
Featured Wines on Display
Sales and Discounts
Price
I buy the same kind everytime

Question Title

* 10. Which of the following features interest you in a wine store and cafe location?( 1 being extremely interested, 5 being not interested at all)

  1 2 3 4 5
A large selection of wine.
Sampling offered.
Wine and food pairing.
Knowledgeable sales staff who are available to help answer any questions.
In store displays that offer more information about that allow you to find out more information about the wine without having to ask the staff.
Staff that offers recommendations.
Comfortable atmosphere.
Premium wine at retail prices (+ additional $6 corkage fee)

Question Title

* 11. What would you use a venue such as this for? (wine shop and cafe)
Choose all of the answers that apply.

Question Title

* 12. After dining at the cafe portion of this establishment what would make you purchase a bottle of wine on your way out?

Question Title

* 13. If you went into this establishment to purchase a bottle of wine, what would make you return to try the cafe?

Question Title

* 14. What reasons would deter you from using this type of establishment? ( 1 being would not deter, 5 being would definitely deter)

  1 2 3 4 5
Dining where others are shopping
Shopping where others are dining
Lack of personal wine knowledge
Retail selection too expensive
Menu options to expensive

Question Title

* 15. What is your age:

T