Do we need a special marketing approach for our female clientele?
I’ve been reading and hearing more lately about the importance of reaching women buyers on a different level. We have successful Human Resource Automation software that we want to introduce into and position for new markets.
Over 75 percent of our user base, decision-makers and influencers are women. We are considering tailoring our approach to them and would like to hear feedback and experience from fellow SWOT Team members.
- Janet Helmsley, Company Anonymous