SWOT Category: External Opportunity

Do we need a special marketing approach for our female clientele?

I’ve been reading and hearing more lately about the importance of reaching women buyers on a different level. We have successful Human Resource Automation software that we want to introduce into and position for new markets.

Over 75 percent of our user base, decision-makers and influencers are women. We are considering tailoring our approach to them and would like to hear feedback and experience from fellow SWOT Team members.

- Janet Helmsley, Company Anonymous

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* 1. Can you help? What's your best advice?

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* 2. Should you win, where should we send your prize?
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