SWOT Category: Internal Weakness

How do I back up my plan and cover my back?

My boss is the CEO, who never gives feedback.  Even though my marketing decisions are based on solid research, it still feels like I’m executing on a wing and a prayer and don’t really know what my boss considers a successful marketing campaign.  What steps and checklists can I use to back up my planning decisions and cover my back?

—Anonymous, VP of Marketing

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
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