SWOT Category: Internal Strength

Marketing worth celebrating

I'm a small service-oriented business and I've read many articles suggesting sending cards and whatnot for holidays other than Christmas. I'd like to do something like this as a way to stay in touch with clients and potential clients. What approaches for holiday campaigns work? Are some holidays better than others to reach customers and prospects?

—Nathan, principal

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* 1. Can you help? What's your best advice?

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* 2. Should you win, where should we send your prize?
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