* 1. Are you male or female?

* 2. Are you familiar with the name Nissan?

* 3. Which of the following are ideas you would connect to 'Nissan'

* 4. Have you heard of the Nissan Leaf?

* 5. Based on either your knowledge of the product, or the implications of its name — what do think the main selling feature of the Leaf is?

* 6. What words would you connect with the Nissan Leaf.

* 7. When you think of buying a car, what are some of your considerations?