1. SF Upcoming PAID study on CAT Food - April 7+8, 2009

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on CAT FOOD that you maybe in interested in.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for cat owners. This study is a 2 hour & 15 minute focus group discussion and will take place in downtown SF on Tuesday, April 7th or Wednesday, April 8th. The honorarium is $115.00 for your participation and completion of the homework.

Recruiters will be calling responses in the order received until the study is full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. What is your age?

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* 5. In total, how many healthy adult cats do you have in your household?

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* 6. How is the age(s) of each of your cats?

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* 7. For each cat in the household, please indicate if it is a mixed breed or Purebred

  Indoor only Indoor and outdoor Outdoor only
Cat #1 (The oldest)
Cat #2 (Next oldest)
Cat #3 (Next Oldest)
Cat #4 (Next Oldest)

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* 8. Is your (cat/are any of your cats) on a special or restricted diet either because of age/health issues or as recommended by a veterinarian?

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* 9. Does your (cat/do any of your cats) have any health problems such as lack of teeth, gum issues, or digestive issues?

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* 10. Who in your household is most responsible for buying food for your adult cat(s)?

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* 11. Which of the following statements best describes your involvement in feeding your adult cat(s)?

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* 12. Which of the following types of food do you serve your cat(s) at least 3 times per week?

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* 13. What brand or brands of dry cat food have you, yourself, purchased for your cat’s (cats’) main meal in the past 6 months? (Please be specific)

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* 14. And which one brand of dry cat food do you purchase most often for your cat(s)? (please be specific)

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* 15. Now, I want to double check to make sure we list the correct cat food you purchase most often. Can you bring the bag of cat food and record the exact name on the package, what picture is on the package, the color of the package and any illustrations you see.

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* 16. At which of the following type of store do you most often purchase dry cat food for your cat(s)? (Please only select one)

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* 17. For each of the following statements, please indicate if you “agree strongly,” “agree somewhat,” “might or might not,” “disagree somewhat,” “disagree strongly” or “don’t know” about each statement? Just to clarify, these statements are about the food you buy for yourself and not for your cat.

  Agree Strongly Agree Somewhat Might or might not Disagree Somewhat Disagree Strongly
It is important to me to buy all natural / organic/ locally produced and/or biodynamic food for me and my family.
To me, it is worth paying a bit more for food that is all natural and good for my health / my family’s health
I believe that the quality of the food we eat has a direct impact on our overall health and wellness.
I am more concerned about the foods I eat and maintaining my healthy lifestyle than many people I know.

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* 18. How likely are you to purchase each of the following brands of dry cat food sometime in the future? Would you say you definitely would buy, probably would buy, might or might not buy, probably would not buy or definitely would not buy.

  Definitely would buy Probably would buy Might or might not buy Probably would not buy Definitely would not buy Not Aware/ Not familiar
Nutro
Blue Buffalo
Hill's
Eukanuba
Purina

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* 19. People have many reasons for choosing which brands of dry cat food to buy for their cats. For each of the following statements, please tell me how to what extent you agree or disagree with the statement, using a scale of 1 to 5 where 5 is Strongly Agree, 3 is Neutral and 1 is Strongly Disagree.

  Strongly Agree Neutral Strongly Disagree
When shopping for dry cat food you look for cues on the packaging to understand the product
You are willing to pay more for dry cat food you think is better for your cat
You want the dry cat food you feed your cat to do more than just taste good
You only buy brands of dry cat food you have a coupon for
You only buy brands of dry cat food that are on sale
You always buy the brand of dry cat food that is the lowest priced

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* 20. Do you have any children under 18 living at home with you?

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* 21. Which of the following best describes your marital status?

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* 22. Which of the following best describes your total annual household income before taxes?

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* 23. What is your highest level of education?

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* 24. What is your ethnic background?

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* 25. Which of the following best describes your current employment status?

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 26. ******FOR COMPANY USE ONLY******
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