SWOT Category: Internal Strength

Hopping on the blog train

Our business is medium-sized and offers a line of products. We're considering adding a blog to our marketing repertoire. However, we're not sure what things to consider in our decision-making process on whether or not to do a blog. We'd like to know about others' experiences and what topics to cover in the blog. Based on requests from customers and seeing what others do, I suggested we look into developing a marketing/media kit. I have done research, but it isn't clear what makes an effective kit and whether they should go to anyone else besides prospects. How do you decide whether or not a blog is right for your business?

—Abby, marketing manager

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
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