Healthy Magazine 2014 NEW Survey

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* 1. Please indicate where you bought your latest issue of healthy magazine:

Supermarket / WHSmith / Local newsagent

Holland & Barrett store

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* 2. How often do you buy healthy magazine? (8 issues are published per year)

I am a subscriber

I buy every issue

I buy at least 4 issues a year

I buy less than 4 issues in a year

I only buy healthy occasionally

This is my first issue of healthy magazine

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* 3. How long have you been reading healthy magazine?

Less than a year

1 - 2 years

2 - 5 years

5+ years

I have not read healthy before

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* 4. If you bought healthy from Holland & Barrett, did an assistant offer you the magazine?

Yes

I didn’t need to be offered a copy, I already intended to buy one

Not applicable – I’m a subscriber

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* 5. What motivates you to buy healthy? (Please tick all that apply)

A recommendation

I always buy healthy - regardless of the cover or contents

I like to learn about new health products, changes in healthcare, nutrition and fitness advice

Price - it’s fantastic value for money

The covers are eye-catching and the coverlines appeal to me

The features and contents interest me

The free gift / covermount

The reader offers and competitions

The voucher offers tempt me

	Agree	Neither Agree or Disagree	Disagree	Not Applicable
Cover price is not a factor in my decision to buy healthy	Cover price is not a factor in my decision to buy healthy Agree	Cover price is not a factor in my decision to buy healthy Neither Agree or Disagree	Cover price is not a factor in my decision to buy healthy Disagree	Cover price is not a factor in my decision to buy healthy Not Applicable
healthy is excellent value for money	healthy is excellent value for money Agree	healthy is excellent value for money Neither Agree or Disagree	healthy is excellent value for money Disagree	healthy is excellent value for money Not Applicable
healthy magazine is more relevant to me than any other health magazines and websites	healthy magazine is more relevant to me than any other health magazines and websites Agree	healthy magazine is more relevant to me than any other health magazines and websites Neither Agree or Disagree	healthy magazine is more relevant to me than any other health magazines and websites Disagree	healthy magazine is more relevant to me than any other health magazines and websites Not Applicable
I am a rewards for life member and only buy healthy when I get a discount voucher	I am a rewards for life member and only buy healthy when I get a discount voucher Agree	I am a rewards for life member and only buy healthy when I get a discount voucher Neither Agree or Disagree	I am a rewards for life member and only buy healthy when I get a discount voucher Disagree	I am a rewards for life member and only buy healthy when I get a discount voucher Not Applicable
I only buy healthy for the enclosed vouchers and the value of them	I only buy healthy for the enclosed vouchers and the value of them Agree	I only buy healthy for the enclosed vouchers and the value of them Neither Agree or Disagree	I only buy healthy for the enclosed vouchers and the value of them Disagree	I only buy healthy for the enclosed vouchers and the value of them Not Applicable
I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products	I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products Agree	I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products Neither Agree or Disagree	I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products Disagree	I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products Not Applicable
The value of the vouchers has no impact on my decision to purchase healthy	The value of the vouchers has no impact on my decision to purchase healthy Agree	The value of the vouchers has no impact on my decision to purchase healthy Neither Agree or Disagree	The value of the vouchers has no impact on my decision to purchase healthy Disagree	The value of the vouchers has no impact on my decision to purchase healthy Not Applicable
There is enough free information on the internet I do not need to buy every issue of healthy	There is enough free information on the internet I do not need to buy every issue of healthy Agree	There is enough free information on the internet I do not need to buy every issue of healthy Neither Agree or Disagree	There is enough free information on the internet I do not need to buy every issue of healthy Disagree	There is enough free information on the internet I do not need to buy every issue of healthy Not Applicable

Agree

Neither Agree or Disagree

Disagree

Not Applicable

Cover price is not a factor in my decision to buy healthy

Cover price is not a factor in my decision to buy healthy Agree

Cover price is not a factor in my decision to buy healthy Neither Agree or Disagree

Cover price is not a factor in my decision to buy healthy Disagree

Cover price is not a factor in my decision to buy healthy Not Applicable

healthy is excellent value for money

healthy is excellent value for money Agree

healthy is excellent value for money Neither Agree or Disagree

healthy is excellent value for money Disagree

healthy is excellent value for money Not Applicable

healthy magazine is more relevant to me than any other health magazines and websites

healthy magazine is more relevant to me than any other health magazines and websites Agree

healthy magazine is more relevant to me than any other health magazines and websites Neither Agree or Disagree

healthy magazine is more relevant to me than any other health magazines and websites Disagree

healthy magazine is more relevant to me than any other health magazines and websites Not Applicable

I am a rewards for life member and only buy healthy when I get a discount voucher

I am a rewards for life member and only buy healthy when I get a discount voucher Agree

I am a rewards for life member and only buy healthy when I get a discount voucher Neither Agree or Disagree

I am a rewards for life member and only buy healthy when I get a discount voucher Disagree

I am a rewards for life member and only buy healthy when I get a discount voucher Not Applicable

I only buy healthy for the enclosed vouchers and the value of them

I only buy healthy for the enclosed vouchers and the value of them Agree

I only buy healthy for the enclosed vouchers and the value of them Neither Agree or Disagree

I only buy healthy for the enclosed vouchers and the value of them Disagree

I only buy healthy for the enclosed vouchers and the value of them Not Applicable

I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products

I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products Agree

I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products Neither Agree or Disagree

I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products Disagree

I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products Not Applicable

The value of the vouchers has no impact on my decision to purchase healthy

The value of the vouchers has no impact on my decision to purchase healthy Agree

The value of the vouchers has no impact on my decision to purchase healthy Neither Agree or Disagree

The value of the vouchers has no impact on my decision to purchase healthy Disagree

The value of the vouchers has no impact on my decision to purchase healthy Not Applicable

There is enough free information on the internet I do not need to buy every issue of healthy

There is enough free information on the internet I do not need to buy every issue of healthy Agree

There is enough free information on the internet I do not need to buy every issue of healthy Neither Agree or Disagree

There is enough free information on the internet I do not need to buy every issue of healthy Disagree

There is enough free information on the internet I do not need to buy every issue of healthy Not Applicable

Healthy Magazine 2014 NEW

You and healthy magazine

Question Title

* 1. Please indicate where you bought your latest issue of healthy magazine:

Question Title

* 2. How often do you buy healthy magazine? (8 issues are published per year)

Question Title

* 3. How long have you been reading healthy magazine?

Question Title

* 4. If you bought healthy from Holland & Barrett, did an assistant offer you the magazine?

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* 5. What motivates you to buy healthy? (Please tick all that apply)

Question Title

* 6. Thinking specifically about the price of healthy- please indicate your feelings about each of the following statements: