SWOT Category: Internal Strength

What makes long, long web copy effective?

I am finding more and more of those long letters on Web sites. To me, they come across as scams or an exaggeration of the product. Yet, many marketing experts say long copy is successful in getting big sales. After all, we would not see so many of these letters online or in the mailbox if they didn’t work. What makes those long letters so successful?

—Maria, copywriter

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* 1. Can you help? What's your best advice?

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