SWOT Category: Internal Strength

What makes long, long web copy effective?

I am finding more and more of those long letters on Web sites. To me, they come across as scams or an exaggeration of the product. Yet, many marketing experts say long copy is successful in getting big sales. After all, we would not see so many of these letters online or in the mailbox if they didn’t work. What makes those long letters so successful?

—Maria, copywriter

Question Title

* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

Question Title

* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

Question Title

* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.

T