Red Sox Survey
Dear Participant:
The purpose of this survey is to understand people’s experiences with Fenway Park, the Red Sox, and their opinions regarding Fenway Park’s future. This study is being conducted by Dan Sargeant, a doctoral student in the Department of Tourism, Recreation and Sport Management at the University of Florida, and a longtime Boston resident.
The questionnaire will take 5 minutes to complete. You do not have to answer any question you do not wish to answer, and you are free to discontinue participation at anytime without consequence. No compensation for your participation is available. There are no risks or direct benefits to you for participating in the study.
All information, which you provide, is completely anonymous.
If you have, questions about this study please contact Dan Sargeant, University of Florida, Department of Tourism, Recreation and Sport Management at djs24@ufl.edu or my supervisor Dr. Heather Gibson at hgibson@hhp.ufl.edu – 352-392-4042x1249.
If you have concerns about your rights as a research participant in the study, please contact the UFIRB Office, Box 112250, University of Florida, Gainesville, FL 32611-2250; ph (352) 392-0433.
Your time and assistance is greatly appreciated. Thank you for your input and opinions
By continuing, you agree to participate in the study as described.

* 1. How important is it to you that the Red Sox win?

  Not Important 1 2 3 4 5 6 7 8 Very Important
Select an answer

* 2. How much of a Red Sox fan are you?

  Not at all a Fan 1 2 3 4 5 6 7 8 Very Much a Fan
Check a box

* 3. During the season, how closely do you follow the Red Sox via any of the following: in person, on television, on the radio, televised news, online or a newspaper?

  Never 1 2 3 4 5 6 7 8 Almost Every Day
Check a box

* 4. How important is being a Red Sox fan to you?

  Not Important 1 2 3 4 5 6 7 8 Very Important
Check a box

* 5. How much do you dislike the Yankees?

  Do Not Distlike 1 2 3 4 5 6 7 8 Dislike Very Much
Check a box

* 6. How often do you display the Red Sox name or insignia at your place of work, where you live, on your car, or on your clothing?

  Never 1 2 3 4 5 6 7 8 Always
heck a box

* 7. The next set of questions seeks to understand your experience and beliefs about Fenway Park.

Please rate each statement on the following scale: where 1= strongly disagree and 5 = strongly agree

  Strongly Disagree Disagree Neutral Agree Strongly Agree
I could sketch a rough layout of Fenway Park
I have visited Fenway Park many times and I am quite familiar with it
I know Fenway Park’s layout very well
When at Fenway Park, I feel a part of it
I feel like I belong at Fenway Park
I am very attached to Fenway Park
Fenway Park means a great deal to me
I identify strongly with Fenway Park
No other baseball stadium compares to Fenway Park for attending a game
I wouldn’t substitute any other stadium for Fenway for attending a baseball game
I get more satisfaction out of visiting Fenway Park than from visiting any other baseball stadium
Fenway Park is the only stadium I want to attend a baseball game in
I rarely attend a home game at any other major league baseball stadium other than Fenway Park
When I am planning to attend a MLB game, I consider only Fenway Park
I would consider visiting any stadium as long as the Red Sox were playing

* 8. Below are five options that have been discussed regarding the future of Fenway Park. Please choose the one option that best reflects your opinion (choose only one).

* 9. Please rate the following statements in relation to your feelings about Fenway Park.

  Strongly Disagree Disagree Neutral Agree Strongly Agree
It reminds me of the past
It helps me recall pleasant memories
It makes me feel nostalgic
It makes me reminisce about a previous time
It makes me think about when I was younger
It evokes fond memories
It is a pleasant reminder of the past
It brings back memories of good times from the past
It reminds me of the good old days
It reminds me of good times in the past

* 10. Are you a Red Sox fan?

* 11. How many years have you have been a Red Sox fan?

  I am not a Red Sox fan 1-3 Years 4-6 years 7-9 years 10 or more years
Check a box

* 12. Have you been to a game at Fenway Park?

* 13. If you answered YES to question 12, in what year did you last attend a game at Fenway Park?

* 14. If you answered YES to question 12, please indicate how many games you have attended at Fenway Park in your lifetime

  1-5 6-10 11-15 16-30 31-50 More than 50
Check a box

* 15. Which of the following best represents your purchase of Red Sox tickets for the 2012 season?

* 16. How often do you visit Fenway Park to attend a Red Sox game during a typical season?

  Never Once a year 2-10 times a year 11-20 times a year More than 20 times a year
Check a box

* 17. What is your current zip code (if you live in the USA)

* 18. What country (if outside of the USA) do you live

* 19. Which Boston papers do you read most often either online or in print version? (Choose only one answer)

* 20. What is your age?

  18-25 26-30 31-35 36-40 41-45 46-55 56-65 66-75 76 or older
Choose age group

* 21. Which best describes your racial background?

* 22. Which category best represents your TOTAL 2010 annual household income? (in US dollars)

  $25,000 or less $25,001 – 50,000 $50,001 – 75,000 $75,001 – 100,000 $100,001 – 125,000 $125,001 – 150,000 $150,001 or more
Select a range

* 23. What is the highest level of education you have obtained?

* 24. How far in minutes do you travel to get to Fenway Park?

  1-20 21-40 41-60 61-90 More than 90 minutes I do not travel to Fenway Park
Select time range

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