SWOT Category: Internal Strength

Adding webinars to the marketing pool

I am attempting to use webinars as a marketing tool in my computer networking company. I have more questions than answers about using this technique for marketing. In your experience, how beneficial are webinars in increasing sales? How much time and effort do you put into the presentations? What are the advantages and disadvantages of webinars? How do you determine whether or not a webinar makes a good addition to the marketing pool?

—Jamie, marketing manager

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
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