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1. Please indicate which of the following best describe your year-over-year sales trends for the following months:

  Down 20% or more Down 15-19% Down 10-14% Down 5-9% Down 1-4% Flat Up 1-4% Up 5-9% Up 10-14% Up 15-19% Up 20% or more
July
August
September

2. Please indicate which of the following best describe how your sales performed compared to your expectations:

  Much Worse Worse Same Better Much Better
July
August
September

3. Please indicate which of the following best describe how traffic and average ticket performed (on a year-over-year basis) over the last 3 months:

  Down 20% or more Down 15-19% Down 10-14% Down 5-9% Down 1-4% Flat Up 1-4% Up 5-9% Up 10-14% Up 15-19% Up 20% or more
Traffic
Ticket

4. What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?

5. Please indicate which of the following best describe your expectations for overall sales for the next three months (October, November, December) on a year-over-year basis:

6. Please indicate which of the following best describe your expectations for overall sales for next year (2011) on a year-over-year basis:

7. Have you revised your sales forecasts during the last three months?

8. On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):

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