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* 1. Do you work for an advertising agency or media buying service, or for an organization that buys advertising for itself?

* 2. Which of the following best describes your own role in buying print or internet media?

* 3. How much online and print or event media do you buy or recommend buying in a year?

* 4. About what percentage of your total print and internet media purchases are now in media that do not supply a third-party audit – just your best estimate?

* 5. Do you have any of the following concerns about buying or recommending unaudited media?

  Yes No
Size of circulation or audience may be exaggerated
Quality of circulation or audience may be exaggerated

* 6. Of the following organizations, which companies have your heard of and what is your overall impression of them (check all that apply)?

  Positive Negative Don't know
Audit Bureau of Circulations (ABC)
BPA Worldwide (BPAWW)
Canadian Circulation Audit Board (CCAB)
Certified Audit of Circulations (CAC)
Circulation Verification Council (CVC)
Verified Audit of Circulation (VAC)

* 7. Please rate the importance (on scale of 1-5) of having a common third party standard for verifying audience in these elements of your integrated media plan.

  least important 2 3 4 5
Digital Media
Print
Conferences and tradeshows

* 8. Where do you look for unbiased advice and best practices for formulating your media plan? (Select all that apply)

* 9. Which, if any, would be your preferred method for learning more about audited media? Please check only one choice.

* 10. Is your company

* 11. Your company is in which of these industry sectors (check all that apply)?

T