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1. Which type of desserts and pastries would you prefer?

2. How far would you be willing to travel for good baked goods?

3. Would you be willing to pay a little more for a great tasting product if it looked very nice?

4. What would you consider to be this concept's local competition? (Individually owned or national chains)

5. What would you look for in a bakery that would keep you coming back and recommending it to others? (I.E. friendly staff, large selection, great value, available seating, etc.)

6. Which method of advertising would be the best way to attract you?

7. How often would you come in to a place like this?

8. If you or anyone you know would love to go to a place like this, please write a brief description. (I.E. age, job, gender, eating-out habits, personal health concern, etc.)

9. If you have any good name ideas, feel free to suggest them!