1. What is your name?

2. What is your company's Twitter handle?

3. What is your personal Twitter handle?

4. Tell us a bit about what you sell and describe your ideal target customer (ex. job title, location, demographics).

5. Who are your main competitors?

6. Who are the thought leaders in your space? (individual influencers, bloggers, speakers, analysts, media properties, etc.)

7. What would your customer search in Google to find you?

8. Do you know of keywords or hashtags that your customers are using on Twitter? If so, what are they?